General Manager – Soft Fruit (Strawberries, Blackberries, Raspberries)
Dublin, Ireland – €100, % Bonus
The Job:
We are seeking a dynamic, hands-on General Manager to lead the Soft Fruit Division, covering strawberries, blackberries and raspberries.
This operational role involves managing day-to-day production, optimising yield and quality, leading a multidisciplinary team and collaborating across supply chain, commercial and technical functions.
The position is ideal for a motivated professional who thrives in a fast-paced environment and is willing to "roll up their sleeves" to deliver results.
Clear progression into senior leadership is possible within 1–2 years.
The Company:
Our client is a leading grower and supplier in the soft fruit sector, known for high quality produce, innovation and operational excellence.
They provide a supportive, collaborative working environment and invest in developing their people and advanced horticultural practices.
The Candidate:
Proven managerial experience in soft fruit, horticulture, fresh produce, or a related agricultural sector
Strong operational expertise with experience overseeing complex growing and production systems
Hands-on leadership style, capable of working alongside teams during busy periods
Excellent knowledge of quality standards, technical compliance and retailer requirements
Strong commercial awareness, including budget management and KPI tracking
Effective communicator, able to lead diverse teams and influence stakeholders
Desirable: experience with glasshouse or controlled-environment agriculture, working with large retailers, or relevant qualifications in horticulture, agriculture, food science or business management.
The Package:
Competitive salary of €100,000 plus 30% performance-based bonus
Clear career progression into senior leadership within 1–2 years
Opportunity to lead innovation in a leading horticultural business
Dynamic, hands-on working environment with strong organisational support
Please email your CV to Conor Atay, Recruitment Delivery Consultant,
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