Job Description Job Title: Guiness Global Connected Experiences Lead (Digital, Membership & E-commerce) Connected Experiences Lead (Digital, Membership & E-commerce)Location: Dublin, Ireland About Us With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company.
Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love.
Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
About The Function Our Marketing team are creators, helping to build and nurture some of the world's most loved brands.
We craft amazing connections with people around the world to celebrate our brands' legacies and reimagine them for the world today, and into the future.
Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies.
Using our genius and creativity, we unlock our brands' uniqueness, understand their purpose, and put them at the heart of celebrations everywhere.
Together, we're celebrating diversity and challenging stereotypes through our advertising and marketing.
Wherever your talents lie, from Design to Consumer Planning, you'll be celebrated and supported in our inclusive culture.
Role Responsibilities Strategic Planning & Enablement Set the direction for how Guinness harnesses digital to deliver brand and business growth aligning strategy, capability, and innovation to drive value and empower markets.
Lead Guinness' digital and data agenda, ensuring MBP priorities are powered by best-in-class capabilities and digital strategy.
Translate strategic objectives into initiatives that harness Diageo's tools and platforms to accelerate impact.
Unlock value by codifying and scaling best practice, turning successful pilots and innovations into repeatable activations.
Equip and empower markets with the right capabilities, platforms, and playbooks to deliver consistent, high-quality execution.
Omnichannel Connections & Innovation Shape an omnichannel strategy that ensures Guinness reaches consumers with the right content, in the right place, at the right time, while pushing boundaries through innovation and partnerships.
Lead the development of Guinness' global media strategy across channels, ensuring it ladders up to brand growth drivers and MBP priorities.
Champion an omnichannel mindset aligning media, content, and experiences so every touchpoint has a clear role to play.
Drive strategic partnerships and innovation in areas such as retail media and AI-driven creative solutions (Virtual Content Studio).
Ensure sufficiency and effectiveness are achieved for priority programs (e.g., Premier League, Guinness 0.0), unlocking growth through effective investment.
Codify learnings from markets and pilots, scaling what works to improve reach, quality, and impact globally.
Connected Commerce & Experiences Transform Guinness' owned ecosystem into a powerful growth engine connecting physical & digital experiences, commerce, and data to deepen relationships and drive value.
Create connected consumer journeys that bridge on & off trade, brand homes, e Commerce, and digital platforms — turning moments of discovery and interest into participation and purchase.
Grow and activate our first-party data asset through My Guinness and beyond, using insight to power personalisation, precision media, and measurable business impact.
Unify global and market priorities behind one ecosystem vision scaling best practice, driving innovation, and proving how connected experiences drives penetration and premiumisation.
Capabilities And Experience Required Proven experience in leading digital within a global brand or FMCG environment.
Expertise in media strategy, data activation, CRM, and digital commerce.
Strong understanding of omnichannel marketing, consumer data platforms, and AI-driven content solutions.
Ability to influence cross-functional teams and senior stakeholders across global and local markets.
Experience in scaling digital innovation and embedding capability across diverse teams.
Flexible Working Statement-Flexibility is key to our success.
Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.
Our purpose is to celebrate life, every day, everywhere.
And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense.
This means that you'll be welcomed and celebrated for who you are just by being you.
You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world.
Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Worker Type Regular Primary Location: St James Gate Additional Locations : Job Posting Start Date