Job Title: Communications & Marketing Executive - LOI
Location: FAI HQ, Abbottstown, Dublin
Direct Reporting Line: LOI - Communications Lead
Commencement Date: TBC
Duration: Permanent / Full Time
Work Model: Hybrid
*Must be available to work evenings / weekends due to coverage of League of Ireland
Introduction
The Football Association of Ireland (FAI) is the national governing body for football in Ireland, driving the growth, promotion, and development of the game at all levels. We are passionate about inspiring participation, supporting talent, and celebrating the power of football to unite communities across the country. With a proud history and an ambitious vision for the future, the FAI is committed to fostering excellence on and off the pitch, ensuring the game is inclusive, accessible, and a source of national pride.
Purpose of the Role
This role exists to support and enhance the communications and marketing output of the League of Ireland (LOI), with a particular focus on delivering high-quality communications strategy, media support, and digital activation. The Communications & Marketing Executive will assist in setting and implementing a new communications strategy for the Women's Premier Division, while also supporting digital campaigns across the League of Ireland and Men's and Women's FAI Cup competitions.
Key Responsibilities
* Support the League of Ireland Communications Specialist in delivering proactive and reactive communications across all LOI competitions.
* Lead on developing and implementing a new communications strategy for the Women's Premier Division, increasing visibility, reach, and engagement across media and digital channels.
* Coordinate content, media activity, and storytelling initiatives for the Women's Premier Division.
* Assist in delivering digital communications campaigns supporting the League of Ireland and Men's and Women's FAI Cup competitions, including content development, scheduling, and campaign execution.
* Prepare and distribute media materials including press releases, match previews, quotes, and responses to media queries.
* Build positive working relationships with LOI and WPD clubs, supporting their communications needs and coordinating messaging.
* Collaborate with Marketing, Social Media, and Digital teams to ensure aligned and integrated campaign delivery.
* Monitor and analyse media performance, social sentiment, and engagement trends to guide continuous improvement.
* Support with match-day media operations across LOI, WPD, and Men's and Women's FAI Cup fixtures, including onsite communications support where required.
* Assist with producing written, digital, and video content to promote clubs, players, competitions, and key stories.
* Help maintain consistent tone of voice and brand alignment across all communications.
* Assist with managing the League of Ireland website with focus on the Women's Premier Division sections.
* Work with key commercial sponsors in delivering their League of Ireland campaigns where necessary.
Person Specification
* A motivated, organised communicator passionate about Irish domestic football.
* Strong writing, messaging, and storytelling skills with an understanding of sports media and digital engagement.
* A collaborative team player who can work cross-functionally and manage multiple timelines.
* Enthusiastic about supporting women's sport and elevating the Women's Premier Division.
* A proactive, solutions-focused mindset, capable of thriving in fast-paced and match-day environments.
Key working Relationships
The successful candidate will work closely with:
* League of Ireland Communications lead (reports into)
* League of Ireland Dept (collaborates with, takes briefs from, provides reports to)
* Social Media Manager, Multimedia & Content Executives (collaborates with)
Experience and Qualifications
Essential:
* 3+ years experience working in communications, PR, sports media, or digital marketing.
* Ability to write clearly, concisely, and professionally for media and digital audiences.
* Experience supporting campaigns or digital communications plans.
* Ability to work evenings and weekends during match cycles as required.
* Experience working with social media platforms and content tools.
* Experience using Adobe Suite software (Photoshop, Premier Pro)
Desirable:
* Experience in sport, entertainment, or live events social media
* Experience working with elite athletes, comfortable directing them and also with blending into the background when required.
* Experience in sports communication or with a domestic league, club, or governing body.
* Photography, videography, or basic content production skills.
* Media operations or match-day experience.
Skills & Professional Knowledge
* Strong written and verbal communication skills.
* Understanding of media operations, sports journalism, and digital behaviour.
* Ability to support multiple campaigns simultaneously.
* Strong organisational and planning skills.
* Knowledge of Irish football, League of Ireland structures, and the Women's Premier Division landscape.
* Competence in digital publishing tools and social scheduling platforms.
* Communications & Media Support
* Strategic Thinking for Women's Premier Division Visibility
* Digital Campaign Delivery
* Stakeholder & Club Engagement
* Collaboration Across Marketing, Digital, and Communications Teams
Competencies
Core Competencies
1.Innovation & Continuous Improvement (Progress)
Thinks creatively and with an open mind to identify new opportunities for growth and improvement. Embraces change positively and contributes to building a better future for Irish football.
2.Drive & Commitment (Passion)
Demonstrates energy, enthusiasm, and pride in everything they do. Takes initiative, delivers results, and strives to make a meaningful impact on the game and the organisation.
3.Collaboration & Teamwork (Togetherness)
Works effectively and respectfully with others to achieve shared goals. Supports, challenges, and motivates colleagues to perform at their best, recognising that success is achieved together.
4. Communication & Influence (Togetherness / Passion)
Communicates clearly, openly, and respectfully with colleagues and stakeholders. Builds positive relationships, inspires trust, and represents the FAI with professionalism and integrity.
5. Accountability & Professional Excellence (Progress / Passion)
Takes ownership of performance and upholds high standards in all tasks. Acts responsibly, follows through on commitments, and contributes to the FAI's vision of continuous progress and excellence.
Our Benefits
We are proud of the range of benefits we can provide:
* Two premium level tickets to each home international game
* Sick pay scheme and family friendly leave
* Opportunities to work at international matches
* Company pension
* Life assurance
* Bike to work scheme
* Free onsite parking
* Employee assistance programs
* Hybrid working arrangements and flexible hours working arrangements
* Discounted access to the National Aquatic Centre and gym complex
Application Details
Closing date for receipt of applications is close of business on 17th December 2025.
Shortlisting and interviewing process will take place thereafter.
The Football Association of Ireland is an equal opportunities employer and promotes Equity, Diversity & Inclusion (ED&I).