Infinite Energy are a leading provider of Solar PV to homes and businesses around Ireland. We are seeking a Marketing Executive to join the team and to deliver the following:
Social Media Management
Develop and schedule social media content for Infinite Energy across platforms such as LinkedIn, Instagram, Facebook, TikTok and others as needed.
Use LinkedIn strategically to support B2B lead generation, build relationships with commercial prospects and position Infinite Energy as a thought leader in the solar PV space.
Ensure all content is engaging, on-brand and tailored to each platform and audience.
Respond to comments and messages to foster community engagement and support brand reputation.
Paid Advertising & Lead Generation
Create and optimise high-performing paid campaigns across Meta platforms to generate high-quality leads while minimising cost per lead.
Build and optimise retargeting campaigns to maximise conversions from engaged website and social media visitors.
Content Creation
Capture high-quality on-site and drone video of solar PV projects and turn it into engaging content for social channels, the website and wider marketing campaigns.
Create engaging reactivation and nurture email campaigns to support sales, increase customer lifetime value and grow brand awareness.
Design digital assets (banners, graphics, social posts) and print materials (leaflets, posters, flyers,sales documents) as required, using tools such as Canva or Photoshop.
CRM & Marketing Automation
Use HubSpot (or a similar CRM platform) to manage, track and nurture leads throughout the sales funnel.
Allocate leads to the appropriate sales team members and ensure timely follow-up.
Support sales and operations by creating and maintaining automations, workflows and pipelines to improve efficiency and visibility.
Website & SEO
Make effective use of the WordPress platform to update and optimise the Infinite Energy website.
Implement basic on-page SEO best practices (metadata, headings, internal linking, image optimisation) to support organic visibility and lead generation.
Reporting & Analysis
Report on paid lead performance, including cost per lead, conversion rates and volume of qualified vs unqualified leads.
Track and report on key website metrics (traffic, form fills, conversions) and social media performance.
Provide clear insights and recommendations to improve campaign performance and support sales targets.
Other Responsibilities
Support the planning and promotion of B2B and B2C events (trade shows, open days, customer events, etc.).
Assist with ad hoc tasks such as answering phone calls and light administrative support when required.
Requirements
Degree in Marketing or a related discipline (or equivalent experience).
Proficiency with Canva or Photoshop (or similar design tools).
Good working knowledge of HubSpot or a similar CRM platform (e.g. Salesforce).
Good working knowledge of WordPress.
Strong written and verbal communication skills and a keen eye for detail.
Experience with content creation and social media management for B2B audiences is an advantage.
Knowledge of the solar PV / renewable energy industry is an advantage but not essential.
Experience with drones (filming, basic operation or working with drone footage) is an advantage but not essential.