Job Title: Chief Marketing Officer
This is a senior leadership role where you will be responsible for leading the marketing and communications strategy for our organization. As Chief Marketing Officer, you will take ownership of all marketing and communications activity, ensuring that messaging is consistent, targeted and impactful. You will develop and deliver a clear marketing strategy that supports member engagement, growth and retention.
1. Take ownership of the organization's marketing and communications activity
2. Develop and deliver a clear marketing strategy to support member engagement, growth and retention
3. Lead member communications across various channels including newsletters, email, web and social media
4. Create targeted segmented communications for different member groups using data insights from CRM systems to inform your approach