My client is a large, consumer-facing organisation operating at national scale, with a strong direct-to-consumer model and a growing portfolio of subscription and regulated financial products.
The business is currently investing heavily in digital capability as part of a broader commercial and transformation programme, with performance marketing and e-commerce at the centre of its growth strategy.
They are now seeking a PPC Manager to join their digital team in a newly created role, reporting into senior digital leadership.
The position sits within a high-performance, target-driven environment and offers strong exposure to cross-functional teams including marketing, product, pricing, analytics and technology.
The role is Dublin-based with a hybrid working arrangement.
Key Responsibilities The responsibilities of this role will evolve in line with the organisation's growth, but will initially include the following: Plan, execute and optimise paid digital campaigns with a strong emphasis on PPC across platforms such as Google Ads, Microsoft Ads and other performance media channels Manage day-to-day performance of paid search activity, ensuring campaigns are structured to deliver against lead generation, conversion and ROI targets Support digital brand campaigns across display, video, audio and streaming platforms to drive awareness and reach at scale, while maintaining alignment with overall brand strategy Deliver and support lower-funnel digital activity including paid search, paid social and retargeting initiatives designed to drive acquisition and conversion Contribute to conversion rate optimisation initiatives through A/B testing, experimentation and on-site performance improvements Own performance reporting across paid media and website activity, using analytics tools to track, analyse and interpret results Monitor and optimise key performance metrics including CTR, CPC, conversion rates, ROAS and customer lifetime value Support the management and tracking of digital advertising budgets to ensure spend is efficient and aligned with performance goals Work closely with marketing, content, product and development teams to ensure campaigns are integrated across channels and customer touchpoints Apply attribution models and advanced analytics techniques to understand the customer journey and inform optimisation decisions Support customer acquisition, retention and renewal strategies through targeted digital campaigns, cross-sell and up-sell initiatives Ensure all digital activity complies with relevant regulatory, data protection and privacy requirements Stay informed on emerging digital marketing trends, platforms and technologies, bringing forward new ideas where appropriate Candidate Requirements The successful candidate will demonstrate most of the following: Proven hands-on experience managing and optimising PPC campaigns across major platforms A degree in Marketing, Digital Media, Communications or a related discipline, or equivalent professional experience in digital performance marketing A strong track record of delivering both upper-funnel digital brand activity and lower-funnel performance campaigns Practical experience with conversion rate optimisation, testing frameworks and experimentation methodologies Strong working knowledge of paid media platforms such as Google Ads, Meta, LinkedIn and programmatic tools Experience using analytics and reporting tools such as Google Analytics and performance dashboards Demonstrated ability to manage and optimise sizeable digital advertising budgets with a focus on ROI Experience working with customer lifecycle strategies, including acquisition, retention and renewal Familiarity with regulatory or compliance-driven marketing environments, particularly within financial or regulated sectors, is advantageous Excellent written and verbal communication skills, with the ability to present insights clearly to senior stakeholders Strong organisational skills and the ability to manage multiple priorities in a deadline-driven environment Personal Attributes In addition to technical capability, my client is looking for someone who brings the following qualities: Commercially focused, with a clear understanding of how digital performance impacts business outcomes Comfortable operating in a fast-moving, evolving organisation with shifting priorities Able to think strategically while remaining highly execution-focused Self-motivated, proactive and comfortable taking ownership of workstreams Curious, analytical and motivated to continuously improve performance Collaborative and confident working across teams and disciplines Resilient, adaptable and positive in the face of change Strong interpersonal skills with the ability to build effective working relationships at all levels Apply Now