About 53 Degrees North
53 Degrees North is Ireland's leading outdoor retailer, inspiring people to explore the world around them with the best gear, apparel, and advice. With stores in Dublin and Cork, we serve a community of outdoor enthusiasts who value quality, sustainability, and adventure.
The Opportunity
We are looking for a creative and hands-on
Brand Development Manager
to lead all marketing activity for 53 Degrees North. This is a standalone role where you will be responsible for developing and delivering marketing campaigns, managing all social media activity, and building deeper connections with Ireland's outdoor community.
You'll balance strategy with execution — from shaping the annual marketing plan to creating content, writing posts, and rolling out campaigns.
Key Responsibilities
* Develop and deliver the annual marketing strategy to grow brand awareness, customer engagement, and sales.
* Create, schedule, and manage engaging social media content across all platforms.
* Plan and execute marketing campaigns across social, in-store, print, and outdoor media.
* Build partnerships with outdoor brands, communities, and events to strengthen our presence.
* Manage PR, sponsorships, brand ambassadors and events that support our role as Ireland's outdoor leader.
* Produce content (copy, images, video where possible) that reflects the brand's values and outdoor lifestyle.
* Monitor and report on campaign performance, providing insights and recommendations.
* Manage marketing budgets and relationships with external suppliers or agencies where needed.
Key Skills & Experience
* Proven experience in marketing, ideally within retail, lifestyle, or outdoor sectors.
* Hands-on experience managing social media channels and creating content.
* Strong organisational skills, with the ability to plan campaigns and deliver them independently.
* Excellent written and visual communication skills with attention to detail.
* Ability to balance creative ideas with a data-driven approach to performance.
* Self-motivated, adaptable, and comfortable working in a standalone role.
* Awareness of emerging technologies, particularly AI, with an interest in how they can be applied to marketing in the future.
* Passion for the outdoors and an understanding of our customers is a strong advantage.
What We Offer
* Competitive salary and benefits package.
* Staff discounts on leading outdoor brands.
* Opportunities for professional development.
* The chance to inspire and connect with Ireland's outdoor community.