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Media analytics analyst

Athlone
Circana
Analyst
Posted: 12 May
Offer description

At Circana, we fuel our passion for continuous learning and growth through open feedback and celebration of both big and small victories in a flexible and accommodating work environment. We're committed to diversity, equity, and inclusion, believing that diversity brings undeniable strength to our business, employees, clients, and communities. You can always bring your full self to work.

As a Media Delivery Analyst, you'll provide comprehensive insights to our clients by analysing the impact of digital and other media on shopping and purchasing patterns. Do you enjoy analysing and interpreting media and digital data trends/patterns? Can you translate data into meaningful solutions for clients? Can you plan and focus your time to manage and deliver data extracts and reports?



Key Responsibilities:

* Advanced Analytics Skills: Consistently analyse and interpret data trends and patterns, translating them into coherent insights, actions, and recommendations that create client value.
* Ad Operations Experience: Familiarity with pixels, log files, or other exposure data assets related to digital advertisement measurement, as well as experience communicating with DSPs/Ad Servers/Publishers in the digital marketing space.
* Planning and Organizing: Determine effort and resources required to meet objectives, plan, coordinate, and manage resources effectively, identifying possible issues and taking action to mitigate them.



Requirements:

* Cross-Functional Influence: Demonstrate effective team behaviours, adapting well to change and remaining calm under pressure.
* Education: A bachelors degree is required; an advanced degree is a plus.
* Work Experience: Ideally, 2-4 years of experience in media, with a focus on digital and website analytics, Ad Tech, Ad Operations, Marketing Science, Marketing Mix Analysis, and/or Media Analytics.
* Skills: Analytical skills, media analytics, Excel, PowerPoint, and other Microsoft applications, familiarity with research studies (test/control, AB testing, mix modelling).

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