CRM Executive
Matchbook is looking for a capable candidate who is ready to rise to the challenge and be part of our dynamic and focused Marketing team to help increase brand loyalty, long-term retention, and revenues.
This role focuses on driving customer engagement, loyalty, and retention by leveraging data-driven insights, segmentation, and targeted marketing initiatives through Email, Push Messaging & SMS for our growing portfolio of brands and gaming products in the UK, Ireland, Brazil, and Mexico.
What will I be doing?
The main duties and responsibilities in this role will include, but are not limited to:
* Support our CRM Manager to deliver programmes to acquire, retain, and grow our customer base in alignment with the defined CRM Strategy.
* Create engaging, visually appealing email campaigns and automations, optimising for open rates, click-through rates, and conversions.
* Conduct A/B testing and use data analysis to continuously refine and improve campaign performance.
* Help test and implement evolving communication channels such as SMS, push notifications, to support personalised, dynamic content.
* Create reports and perform analysis of regular and ad hoc campaigns, providing proactive feedback to the CRM team, with insights on the performance and effectiveness.
* Work closely with the creative team with briefing marketing assets.
* Ensure we are communicating to the right customers at the right time with the right offer.
* Take responsibility for your own promotions and make sure each step from planning to execution to analysis is done to the highest standard.
* Creating casino and exchange bonusing campaigns.
* Perform ongoing competitor research and develop responsive recommendations.
* Identify and troubleshoot performance issues, working closely with the customer support team to correct customer impact.
What we are looking for?
* Strong problem-solving skills with ability to identify problems and develop solutions.
* Knowledge of and experience with integrated marketing messaging platforms, such as Xtremepush, Optimove, Braze, or Salesforce Marketing Cloud.
* 1-2 years CRM experience in iGaming, Fintech, or similar industry.
* Strong proficiency in Microsoft Excel.
* Numerate and analytical mindset.
* Ability to work in a fast-paced environment.
* Excellent time management and organisational skills.
* Enthusiastic and driven personality, ability to work autonomously, and strong results-driven orientation.
* Ability to prioritise tasks effectively and work to challenging deadlines.
* Strong written and verbal communication skills
* Excellent interpersonal skills with the ability to build and maintain relationships.
What else would be very benficial?
* A strong interest and knowledge of Betting Exchange, Sportsbook, and Casino, and how they work and operate day-to-day.
* Interest and passion for sport.
Cultural Fit:
The company is split across multiple locations across the UK, Ireland, and Europe, so we are looking for someone with experience working with remote teams and building strong work relationships across multiple sites. The working environment is professional whilst being relaxed and informal. We are additionally seeking someone with a "can-do" attitude who will get involved beyond the specific role, build on the internal culture of teamwork, and go above and beyond to get things done.