Marketing Associate Role for Product Transformation
We are seeking a motivated and detail-oriented professional to join our marketing team.
About the Position
* Support the development and execution of product marketing strategies that drive awareness, adoption, and growth of our B2B technology solutions.
* Craft effective go-to-market strategies and messaging that resonate with clients and prospects.
* Collaborate with cross-functional teams to ensure our products are effectively positioned in the market and meet customer needs.
Key Responsibilities
1. Market Analysis:
o Conduct thorough market research to identify customer needs, industry trends, and competitive landscapes.
o Use insights to inform product positioning and messaging, ensuring our solutions meet market demands.
2. Go-to-Market Strategy:
o Develop regional go-to-market strategies for our products and services, working closely with digital teams.
3. Product Positioning & Messaging:
o Assist in developing clear and compelling product positioning and messaging that differentiates our solutions in the market.
o Ensure consistency across all marketing channels.
4. Content Creation & Management:
o Collaborate with content creators and designers to create and maintain a library of marketing assets.
5. Sales Enablement:
o Support the sales team with product training, sales tools, and resources.
6. Campaign Planning & Execution:
o Assist in planning and executing integrated marketing campaigns.
7. Customer Feedback & Innovation:
o Gather and analyze customer feedback to identify opportunities for product improvement and innovation.
Requirements
* Bachelor's degree in marketing, business, or a related field.
* 5+ years of experience in product marketing, preferably in a B2B technology environment.
* Strong analytical and research skills.
* Excellent written and verbal communication skills.