As a Marketing Manager, you will own and deliver the end-to-end B2B marketing strategy for estate agents across Ireland, acting as the voice of the agent within Daft.ie.
You will work closely with Sales, Customer Support, Product, Data, Finance and Commercial teams to ensure agents are enabled, informed, and supported.
This is a hands-on, strategic role with high visibility across the business and significant influence on how Daft.ie partners with the Irish property industry into the future.
Responsibilities
Enable the sales team through targeted marketing support, coaching materials, and collateral to support sustainable growth.
Develop and maintain all sales enablement materials, including decks, one-pagers, case studies, and objection-handling content.
Support and scale agent partnerships that reinforce long-term value creation.
Lead peer-to-peer marketing, telling compelling stories around vendor funding and showcasing agent success.
Agent Product Marketing & Communications
Own all agent communications, ensuring messaging is clear, timely, and aligned with agent needs and expectations.
Lead end-to-end go-to-market planning for product rollouts, ensuring successful launch, adoption, and commercial impact.
Manage all commercial and product rollouts, working cross-functionally to minimise disruption and build trust.
Rework existing vendor funding best-practice content into short-form, easy-to-consume formats for agents.
Agent Insight & Product Influence
Gather and embed agent insights into marketing, product and commercial strategy so we remain focused on the right outcomes for our valued customers.
Identify and flag agents best suited for future product discovery and research, contributing insights that support innovation.
Act as the internal advocate for estate agents, ensuring their feedback, challenges, and priorities are clearly represented and influence decision-making.
Industry Positioning & Partnerships
Position Daft.ie as a leading voice within the property industry, identifying and leveraging opportunities to showcase our thinking through industry events, editorial contributions, awards, and speaking engagements.
Support the development of strategic partnerships across the property sector, working closely with internal stakeholders to strengthen Daft.ie's presence and influence.
Ensure partners clearly understand Daft.ie's focus on supporting agent growth and our collective ambition to progress towards a vendor-funded future.
Represent Daft.ie as a trusted, long-term partner to the property industry, collaborating on initiatives that support agents' continued success.
Agent Brand Ownership
Own the agent brand across Daft.ie, applying updates from our Brand Playbook consistently across all agent-facing touchpoints.
Lead a transformation of agent product pages, ensuring they are clear, compelling, and aligned with the updated brand and value proposition.
Qualifications
5+ years proven experience in a B2B marketing role, ideally within property, SaaS, marketplaces, or media.
Strong background in sales enablement, stakeholder management, and cross-functional collaboration.
Experience managing complex communications.
Excellent written and verbal communication skills, with the ability to simplify complex products or services into easy-to-consume formats.
Highly organized, proactive, and comfortable owning projects end-to-end.
Ability to work in a fast-paced environment.
Highly beneficial (but not required):
Experience working with estate agents, property professionals and/or media/advertising professionals.
Familiarity with the Irish property market.
Familiarity with vendor-funded advertising models.
Benefits
Our goal is to maintain a culture where people look forward to work – whether in our centrally located office in Dublin or working from home.
We do that by making Distilled a place you'll be listened to and trusted to do your job.
Where you can have fun, learn and feel appreciated.
And where you get focused career development, growth and progression opportunities.
We want you to feel confident that this is the right place for you, your career, your wellbeing and your future.
We are a diverse bunch of people here in Distilled, and we want to continue to attract and retain a diverse range of people into our Company.
We do not discriminate based on gender, marital status, family status, sexual orientation, religion, age, disability, race and membership of the Traveller community.
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