Company DescriptionWith over 25 years’ experience in offering specialist supply chain solutions to the mobile phone and technology industries. Fónua has developed an industry‑leading Device Ownership & Supply Chain Optimisation Model. Fónua has long‑standing direct procurement relationships with all of the key mobile device hardware OEMs.Our MissionTo continuously optimise our partner’s distribution requirements through the delivery of innovative products and services. We will fulfil both vendor and customer needs through efficient supply chain, extensive product knowledge and value‑added solutions delivered profitably by dedicated and professional employees.Our VisionTo create value and make a difference.Our ValuesCreativity & ImaginationPassion Energy & AmbitionHire & Retain the BestLeadershipTeamworkRespectExcellencePosition OverviewFónua is seeking a results‑driven Digital Marketing Specialist to support the growth and optimisation of our multi‑site eCommerce ecosystem. This role will focus on managing multiple Shopify websites across different segments and regions, with a strong emphasis on product management, campaign execution, user experience, stakeholder collaboration, and performance reporting.Key ResponsibilitieseCommerce & Website ManagementManage and maintain multiple Shopify websites across various markets and customer segmentsEnsure product listings are accurate, optimised, and aligned with brand guidelinesOversee site updates, merchandising, and content improvements to drive conversionWork closely with internal teams to plan and execute website promotions, ensuring timely and accurate deliveryUX/UI OptimisationContinuously improve website user experience (UX) and user interface (UI) across all Shopify sitesAnalyse user behaviour (heatmaps, session recordings, analytics) to identify friction pointsImplement best practices for navigation, site structure, and mobile responsivenessOptimise landing pages and product pages to improve conversion ratesSupport A/B testing of promotional layouts, landing pages, and user journeysProduct ManagementOwn the end‑to‑end product lifecycle across all sitesOptimise product pages (copy, imagery, SEO, and metadata)Coordinate with internal stakeholders to ensure accurate pricing, availability, and categorisationAlign product visibility with promotional campaigns and trading prioritiesCampaign Management & Website PromotionsPlan, build, and execute digital campaigns across multiple channelsLead the setup and delivery of on‑site promotions (e.g. homepage takeovers, landing pages, bundle offers, limited‑time deals)Collaborate with stakeholders (commercial, marketing, vendors, and partners such as Three UK) to align on promotional plans and timelinesEnsure all promotional activity is correctly implemented across relevant sites and marketsMonitor performance against KPIs and provide actionable insightsB2C Marketing ExecutionManage and optimise PPC campaigns across Google Ads and Meta (Facebook/Instagram)Drive customer acquisition and revenue growth through paid mediaAlign paid campaigns with on‑site promotions and trading calendarSupport ongoing A/B testing and campaign refinementSocial Media ManagementPlan and execute social media content across relevant B2C channelsMonitor engagement and optimise content strategy based on performanceAlign social activity with website promotions and campaign messagingCreative & DesignCreate digital assets including website banners, promotional graphics, and ad creativesSupport the rollout of promotional campaigns with on‑brand creative assetsEnsure all visuals are optimised for performance and consistency across channelsOptimise product imagery (resizing, formatting, compression, alt text for SEO)RequirementsKey Skills & ExperienceProven experience managing Shopify or similar eCommerce platformsStrong understanding of UX/UI principles and conversion rate optimisationExperience executing website promotions and trading campaigns in an eCommerce environmentStrong stakeholder management skills with experience working cross‑functionallyExperience with digital marketing channels, particularly PPC (Google & Meta)Experience with product management and online merchandisingProficiency in analytics and reporting tools (e.g. Looker Studio, Google Analytics)Graphic design skills (Adobe Creative Suite, Canva, or similar)Strong attention to detail with a data‑driven mindsetAbility to manage multiple projects and priorities across different marketsDesirableExperience working across multiple international sites or regionsFamiliarity with SEO and CRO best practicesExperience managing telecom or partner‑led promotionsExperience in both B2B and B2C environmentsWhy Join FónuaOpportunity to work across a diverse portfolio of eCommerce sitesExposure to international markets and high‑impact promotional campaignsCollaborative environment with strong cross‑functional engagementFocus on innovation, performance, and growthCompany BenefitsPension SchemeBike to Work SchemeGym/Wellbeing ContributionEmployee Purchase SchemePhone Repair DiscountEducational Assistance ProgramCompany EventsFree Parking
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