Join to apply for the Marketing Acquisition Growth Lead role at Staycity Group
1 day ago Be among the first 25 applicants
Join to apply for the Marketing Acquisition Growth Lead role at Staycity Group
Get AI-powered advice on this job and more exclusive features.
We are now looking for a Marketing Acquisition Growth Lead to join the Staycity Group.
We are looking for a performance-driven strategist to take accelerate Staycity Group's direct-booking growth ambitions by setting the paid-media vision, orchestrating all paid media channels-search, metasearch, social ads and retargeting, and optimising all efforts to maximise ROAS and direct-booking share.
You will translate commercial goals into an agile acquisition roadmap that prioritises profitability, tests new channels and markets, and continually sharpens our competitive edge. You will blend performance marketing experience with forward thinking strategy to design - and continually optimise - plans to turn potential guests into happy bookers.
Your success will be measured by compounding growth in paid traffic, efficient spend, sustainable ROAS, and the share of revenue that flows through our own web channels.
Benefits
* Paid Maternity, Surrogacy, Adoptive & Paternity leave
* Health and Dental Insurance
* Pension
* 27 days annual leave & 2 volunteer days
* Annual bonus
* Support for you and your family when you need it with our Employee Assistance Program
* Staff rates: From ?25 per night - Overnight stays for you, and your family and friends
Key Responsibilities
Growth strategy & road mapping: Craft a rolling 12- to 18-month paid-growth blueprint for each brand that links media spend to revenue targets, channel mix, and customer-lifetime value. Guide and set relevant KPIs focused on growing direct web share
Market & Trend Insights
* Focus on trend and growth analysis within the sector, continually implementing new tactics and strategies
* Identify, and plan for, opportunities in new geographical markets as well as any potential new channels
* Monitor AI-driven search experiences and emerging traveller behaviours.
* Produce regular 'future of performance media' documents and prioritisation recommendation briefings for leadership.
* Budget strategy & management - plan budget scenarios with strategic guidelines for optimisation.
* Reporting & forecasting: Own the paid funnel dashboard, monthly forecast vs. budget, and as well as attribution modelling in concert with Analytics. Provide and present reports and forecasts regularly to senior stakeholders
* Unified paid strategy - allocate budget dynamically across Google Ads, Hotel Ads, Meta/Facebook, TikTok, display and affiliate placements, optimising to CPA & ROAS goals
* Always-on optimisation - run bid strategies, audience tests, creative multivariates; respond in real time to market demand and algorithm updates
* Metasearch leadership - own CPC and commission bidding on TripAdvisor, Trivago, Kayak etc.; exploit price-parity insights to win direct bookings
* Develop and support B2B strategy - Identify opportunities and develop a plan to support B2B opportunities
* Agency & tool management - brief and QA external partners for day-to-day ops while keeping strategic decisions in-house
* Landing-page alignment - collaborate with Organic Growth Lead and CRO specialist to ensure ad destination pages convert and support shared keyword clusters
Essential Experience & Skills
* 6-8 yrs multi-channel performance marketing in travel / e-commerce
* Proven experience in scenario-based planning creating multiple channel-mix scenarios to inform proactive engagement, budget planning and conversion rates
* Geographic portfolio management that plans for dynamic nuances in local markets
* B2B integration, enablement and sales generation
* Proven experience of successful marketing reactive strategies and plans
* Insight and strategy leadership that includes reporting, presenting and cross-functional collaboration
* Expert user of Google Ads (incl. PMAX & Hotel Ads), Meta Ads Manager, TikTok Ads,
* Advanced Excel/Sheets & BI skills; familiarity with MMM or data-driven attribution models
* Track record of managing >?1 m budgets and delivering double-digit ROAS
* Strong stakeholder management and experience directing agencies/freelancers
Desirable
* Experience with Meta Search bidding (Tripadvisor, Trivago, XX), OTA bidding programs ( Ads, Expedia TravelAds)
* Power BI, SQL or Python for deeper analytics
Start your Staycity Group journey today! Take the leap and click "apply" now!
To be considered for this role you will be redirected to and must complete the application process on our careers page. To start the process, click the Apply button below to Login/Register.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Marketing Services
Referrals increase your chances of interviewing at Staycity Group by 2x
Get notified about new Marketing Lead jobs in Dublin, County Dublin, Ireland.
Dublin 10, County Dublin, Ireland 4 weeks ago
Regional Marketing Operations Manager, SMB Marketing
Dublin, County Dublin, Ireland 2 weeks ago
Dublin 10, County Dublin, Ireland 1 month ago
Regional Product Marketing Manager, SMB Growth Guidance
Dublin, County Dublin, Ireland 3 weeks ago
EMEA Product Marketing Manager, SMB - Dublin
Dublin, County Dublin, Ireland 2 weeks ago
Dublin, County Dublin, Ireland 6 days ago
Dublin, County Dublin, Ireland 1 week ago
Digital Marketing Strategist, Customer Success Acceleration, gTech Ads
Dublin, County Dublin, Ireland 6 days ago
Dublin, County Dublin, Ireland 3 weeks ago
Dublin, County Dublin, Ireland 2 weeks ago
Dublin, County Dublin, Ireland 20 hours ago
SMB Regional Marketing Manager - Italian Speaking
Dublin, County Dublin, Ireland 1 week ago
Digital Marketing Strategist, Customer Success Acceleration, gTech Ads (English, Italian)
Dublin, County Dublin, Ireland 1 week ago
Dublin, County Dublin, Ireland 2 weeks ago
Marketing Executive (Product & Retail Marketing)
Dublin, County Dublin, Ireland 13 hours ago
Dublin, County Dublin, Ireland 1 week ago
Workplace Solutions, Integrated Marketing Lead, Executive Director
Dublin, County Dublin, Ireland 5 days ago
Dublin, County Dublin, Ireland 21 hours ago
Dublin, County Dublin, Ireland 1 week ago
Dublin, County Dublin, Ireland 1 week ago
Senior Field Marketing Manager, International
Dublin, County Dublin, Ireland 3 days ago
Dublin, County Dublin, Ireland 2 weeks ago
Dublin, County Dublin, Ireland 2 days ago
Marketing Manager (Nebius Academy, Remote)
Dublin, County Dublin, Ireland 1 week ago
Dublin, County Dublin, Ireland 1 week ago
Dublin, County Dublin, Ireland 6 days ago
Head of Marketing & Communications – The Arts
Dublin, County Dublin, Ireland 1 hour ago
Dublin 8, County Dublin, Ireland 2 weeks ago
Celbridge, County Kildare, Ireland 31 minutes ago
Dublin, County Dublin, Ireland 2 days ago
Dublin, County Dublin, Ireland 1 week ago
SALES AND MARKETING MANAGER- FMCG / HEALTHY FOODS CATEGORY
Dublin, County Dublin, Ireland €70,000.00-€80,000.00 34 minutes ago
Dublin, County Dublin, Ireland 6 days ago
Strategic Agency Manager, Market (German)
Dublin, County Dublin, Ireland 4 days ago
Marketing & Communications Manager (FTC)
Dublin 4, County Dublin, Ireland 3 days ago
Lifestyle & Mindset Coach – Personal Development & Leadership Focus | Remote
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr