The Digital Product Specialist - App plays a pivotal role in the development, optimisation, and performance of the DublinAirport App. Acting as a bridge between technical teams, marketing stakeholders, and external partners, the specialistensures that app features are user-centric, technically sound, and aligned with strategic goals. This role demands ablend of digital product insight, stakeholder coordination, and data-driven decision-making to enhance the appexperience and drive user engagement.Reporting to the Digital Development Lead, this position is ideal for a digital professional or a business/marketinggraduate with a passion for digital and app development. The ideal candidate will have 3 to 5 years of experience in adigital-related role within a fast-paced, dynamic setting and be eager to advance their career in Digital.· Work with the Digital Development Lead to define app features and future roadmap· Support app releases, updates, and hotfixes across iOS/Android· Use research and feedback to guide feature improvements· Monitor performance and usability to enhance experience· Work with UI/UX team effectively to ensure steady flow of work for the development team· Track KPIs: downloads, retention, engagement, conversion· Share insights through regular stakeholder reports· Liaise across internal teams and external vendors· Resolve technical issues and user complaints· Oversee in-app content, promotions, and seasonal updates· Align app messaging with broader marketing efforts· Manage wallet integrations and rewards features· Support UAT and validate new features · Log bugs and coordinate fixes with developers· Lead keyword research and metadata updates for App Store Optimisation · Run A/B tests to improve conversion rates in App Stores · Monitor and report on app store performance