Job description:
Marketing Manager
Consumer International
Fixed Term Contract
Tirlán
Tirlán, is a world-class food and nutrition co-operative, with a diverse portfolio of quality ingredients, leading consumer and agri brands.
Tirlán owns leading brands such as Avonmore, Kilmeaden Cheese, Millac, Solmiko, Truly Grass Fed, Premier Milk, Wexford, and GAIN Animal Nutrition.
We nurture a talented team across Ireland, the US, MEA and China, delivering annual revenues of over €3 billion, and over 2,300 people to manage our network of 11 processing plants and 52 agri branches. Our purpose is to nourish the world, while safeguarding our environment for future generations.
Role Profile
The Marketing Manager reports to the Innovation and Marketing Senior Manager and is responsible for implementing commercial strategy in International markets. The Marketing Manager works closely with the in-market teams to deliver activity in conjunction with the Innovation and Marketing Senior Manager.
Responsibilities
* Managing the master brand and category strategy toolkits and assets, including go to market playbooks, content and digital strategy.
* Liaises with relevant agencies and Digital Marketing Team on development of core assets and website.
* Works closely with and supports in-market international commercial teams taking centrally developed propositions and implementing them in market.
* Assists in market projects that require a central guidance and steer ranging from brand activation through to bespoke retailer or distributor propositions.
* Works closely with the Commercial teams on the ground to inform the development of new projects across competitive set, brand landscape, pricing and route to market.
* Hosts monthly hub with remote marketing teams to review project updates and content/ recipe development.
* Translates marketing insights and analysis of key issues into clear & compelling brand playbooks, coordinating the over-arching pricing strategy, margin analysis and guardrails per product per market.
* Responsible for the interim day-to-day execution of marketing plans in INTL markets working with distribution partners on the ground until local resources are in place
* Develops creatives and brand assets together with markets, distributors and agencies.
* Responsible for all design updates to packaging materials before regs and mandatories are applied.
* Development of all relevant packaging claims for new to the business products.
* Works closely with MR&I on brand health tracking and reporting, ensuring that the Consumer category is on trend and relevant both in terms of the products brought to market and the marketing campaigns that are executed.
* Responsible for customer visits and events in Ireland.
* Responsible for trade fair infrastructure design and Tirlan representation/booths if/as needed
* Budget Management
Requirements
* Commercial experience in a global B2C organisation including food service, retail and direct-to-consumer channels
* Marketing and Commercial experience in International markets
* Experience in launching new products into international markets a distinct advantage
* Understanding of commercial value chain and good financial grasp of P&L builds
Competencies:
* Creative
* Communication & Collaboration
* Excellent organization & prioritisation skills
* Attention to detail
* Commercial Acumen
* Financial Acumen
We offer
* Hybrid working (flex Fridays)
* Free parking incl. EV charging – where applicable
* On-site gym free to use for employees
* Parenting room
* Work/life balance and collaborative work culture
* Career progression opportunities
About us
Through our expertise in research and development, customer insights, food safety and state-of-the-art manufacturing we bring innovative food and nutrition solutions to a global market. Our new and vibrant headquarters in Kilkenny City operates as a collaboration hub where multi-functional teams come together in a hybrid work environment.
Commitment to Diversity & Inclusion
We believe in the value of difference. We know that different perspectives, life experience and backgrounds can drive innovation and deliver growth.
We welcome people from all walks of life without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status.
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Tirlán is a Values Based Organisation
Profile description:
Role Profile
The Marketing Manager reports to the Innovation and Marketing Senior Manager and is responsible for implementing commercial strategy in International markets. The Marketing Manager works closely with the in-market teams to deliver activity in conjunction with the Innovation and Marketing Senior Manager.