The role of Senior Marketing Analyst involves creating and executing paid online advertising campaigns and strategies with specific goals for individual titles. This includes owning marketing activities for various verticals and markets, understanding what is and isn't working in each and every channel, and driving those learnings into business growth.
Key responsibilities include monitoring online marketing trends, analyzing statistics, developing strategies for digital marketing campaigns, and tracking campaign performance. The ideal candidate will partner closely with commercial and product teams to optimize content and develop user experiences that drive action. Strong experience in PPC performance marketing campaign management, data analysis, and critical thinking are essential for success.
To succeed in this role, you will need 3+ years of experience in a similar position, previous experience in performance marketing, and demonstrated personal impact and entrepreneurial drive. Excellent communication skills, fluency in English, and the ability to think critically and solve problems effectively are also required.