(Full-Time | On-Site | Travel Required | Reports to Marketing Manager)
SE Systems is Irelands leading energy efficiency specialist, working at the forefront of sustainable technologies, community energy programmes, and commercial energy transformation. As we expand our national impact, we are seeking a Digital Marketing & Social Media Strategist to drive brand visibility, elevate our leadership teams personal profiles, and position SE Systems as Irelands most trusted authority in sustainable energy.
This is a strategic and hands-on role for someone who doesnt just manage social mediathey shape influence, drive conversations, and proactively seek out stories from our teams, sites, events, and communities.
About The Role
This role is ideal for a digitally savvy marketer who is ambitious, curious, and passionate about sustainability and innovation. You will be responsible for building a powerful digital presence across social platforms, Google channels, SEO-aligned content hubs, and thought leadership initiatives. You will work directly with our leadership team to build personal brands and represent SE Systems across stakeholder events, site visits, client showcases, and industry forums.
At SE Systems, your contribution goes beyond content delivery. We encourage you to be authentic, stay curious, collaborate openly, act with purpose, challenge the status quo, and champion our commitment to sustainability and community impact.
To thrive in this role, you must be strategic in planning, creative in storytelling, detail-oriented in execution, and confident in engaging multiple teams to proactively source content
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Key Responsibilities
Strategic Digital Brand Growth
* Develop and implement a digital strategy aligned with SE Systems commercial, community, and sustainability objectives.
* Position SE Systems as the thought leader in energy innovation through strategic storytelling, trend adoption, and proactive engagement.
* Build the digital presence of our leadership team with personal branding strategies, executive profiles, and speaking/event amplification.
Social Media & Content Execution
* Lead end-to-end social media strategy across LinkedIn, Instagram, X, Facebook, YouTube and emerging channels.
* Manage Google Business Profiles, Google Ads (in collaboration with SEO partners), and optimise content for search visibility.
* Create content calendars based on business priorities, regulatory updates, funding announcements, project milestones, and client impact stories.
* Produce and adapt content across formats (video, photography, reels, articles, podcasts, blogs).
On-the-Ground Content Capture
* Attend site visits, community launches, client events, installations, and industry conferences to collect real-time digital content.
* Conduct staff interviews, customer testimonials, and behind-the-scenes storytelling.
* Travel is essential the candidate must hold a full clean driving licence and have access to a car.
Community Engagement & Brand Advocacy
* Build and nurture online communities across sectors: homeowners, businesses, not-for-profits, public bodies.
* Monitor and respond to engagement, enquiries, and trends to enhance trust and visibility.
Performance, SEO & Insights
* Track and analyse performance metrics to drive continuous improvement.
* Support SEO strategy by producing optimised content that drives organic traffic and lead generation.
* Use data and trends to inform strategic decisions and present insight-based recommendations to the Marketing Manager.
Cross-Functional Collaboration
* Work closely with engineering, project delivery, sustainability, and leadership teams to extract content and insights.
* Ensure all communication adheres to regulatory and grant compliance frameworks.
* Coordinate with external agencies, photographers, videographers, graphic designers and media partners when required.
What Success Looks Like In This Role
* Increased brand authority and leadership visibility across digital channels.
* Strategic growth in engagement, followers, and inbound leads.
* Strong pipeline of authentic, field-based content.
* Consistent representation of SE Systems as the market leader in sustainable energy innovation.
Tools & Platforms
The ideal candidate will have proven experience working across key digital channels and performance tools, including:
* Social Media Platforms: LinkedIn (including leadership personal profiles), Meta Suite (Instagram, Facebook), X, YouTube, TikTok (desirable)
* Social Media Management Tools: Hootsuite, Meta Business Suite, or similar scheduling and analytics platforms
* Google Ecosystem: Google Analytics, Google Ads, Google Business Profiles, Google Search Console, YouTube Studio
* Content Creation: Canva, Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator), CapCut or similar editing tools
* CRM & Marketing Automation systems
* AI Tools: Experience using AI to improve content efficiency, ideation, and optimisation
* Reporting & Insights: Excel, Data Studio/Looker Studio, platform-native analytics dashboards
What You Bring
* 35 years experience in digital marketing and social media strategy.
* Proven ability to grow and manage professional social channels with measurable results.
* Experience in SEO-supporting content, Google digital platforms, and analytics tools.
* Strong copywriting, storytelling, and visual content creation skills.
* Hunger for continuous improvement, innovation, and learning.
* Excellent attention to detail with a compliance-oriented mindset.
* Ability to engage cross-functionally and extract stories, insights, and feedback.
* Full clean driving licence and willingness to travel to sites, client locations, and events across Ireland.
Why Join SE Systems
At SE Systems, your work will directly contribute to Irelands transition to sustainable, low-carbon living. Youll be part of a purpose-led organisation driving real impact at the community and national levels. This is a rare opportunity to build a personal career legacy while shaping the digital presence of an industry leader.
Ready to drive energy transformation through digital leadership?
Apply now and be part of the future of sustainable energy in Ireland.
Benefits
Pension Fund Performance Bonus Parking Laptop Mobile Phone Healthcare Contribution