Institute of Dermatologists (ID)The Institute of Dermatologists is Ireland's leading consultant-led dermatology centre, specialising in medical dermatology, advanced aesthetic care, and long-term skin health.
Our communications are grounded in evidence, clinical expertise, and patient trust, while remaining relevant and engaging across modern social platforms.
The Role We are seeking a Freelance Social Media Manageron afixed monthly retainerto manage and execute our organic social media presence.
This is ahands-on execution role, focused on content creation, editing, posting, and day-to-day channel management.
Our social media ambition is to use our expertise and depth of dermatological knowledge to educate and inform audiences on a wide range of skin concerns.
Through our ASK IDvideos and myth-busting content, we aim to provide trusted guidance while also highlighting the services we offer and the products we genuinely recommend and believe in.
Our Social Media Manager must be able to balance engaging, educational content with an understanding of relevant social trends — using trends selectively and intelligently, without ever compromising clinical credibility or patient trust.
The Social Media Manager will workdirectly with the Marketing Directorand will be responsible for ensuring consistent, high-quality social content across all platforms.
Scope of Work1.
Social Channel Management Day-to-day management of organic social channels: Instagram (primary)Tik Tok (primary)Facebook Youtube Responsibility for consistent posting, quality control, and channel hygiene Ensuring all content aligns with brand tone, visual identity, and clinical standards2.
Content Planning & Direction Monthly content planning in collaboration with the Marketing Director Translating brand, clinic, and education priorities into social content Creating and maintaining a simple, practical content calendar Providing clear direction to in-clinic teams on filming content3.
Content Creation & Editing Regular short-form video editing for Instagram Reels, Tik Tok, Youtube Editing supplied footage into publish-ready social content Adding captions, subtitles, and light text overlays where appropriate Ensuring correct formatting for each platform On-site content Approximately 1 day per month in clinicfor supplementary content capture- The majority of content will be filmed by in-clinic teams- The Social Media Manager is responsible for shaping raw footage into polished content4.
Copywriting & Captions Writing captions that are: Clear and accessible Aligned with the Institute's brand voice Adapting copy appropriately for different platforms5.
Community Management Active monitoring of comments and direct messages Responding in a professional, non-clinical, on-brand manner Following agreed escalation guidelines for: Clinical or medical queries Sensitive or complex issues Helping maintain a credible, reassuring brand presence on social channels6.
Trend Awareness Staying informed on relevant social formats and trends Applying trends selectively where they genuinely support: Engagement Reach Education7.
Performance Monitoring Ongoing monitoring of basic performance indicators (reach, engagement, growth)Monthly high-level feedback to the Marketing Director, including: What content performed well What didn't Simple recommendations for the following month No heavy analytics or technical reporting required What Success Looks Like Consistent, high-quality posting across platforms Strong and consistent brand engagement Growth of follower base and reach to new, relevant audiences Working Structure Fixed monthly retainer Flexible working hours within an agreed scope This role requires flexibility to support time-sensitive or reactive content, with the ability to respond to occasional requests outside standard working hours, including evenings or weekends, where necessary.
Start Timing Immediate start or within one month Application Process To apply, please submit ashort proposaloutlining your recent relevant experience, along with1-2 examples or case studiesof previous social media work that demonstrate your hands-on approach to content creation, editing, and day-to-day channel management.
Relevant experience managing social media forhealthcare, beauty, wellness, or regulated brandsis important.
Applications should be emailed toand will be accepted until Close of Business on Monday, 26th January For any questions, please contact Cliodhna Lamont -