Brand Marketing Executive
Woodie's is the market‑leading DIY, Home & Garden retailer in Ireland with 35 stores nationwide and a Digital Store. We are proud to be listed as Ireland's Top Retailer by Great Places to Work and an official Best Workplace for Women for the past three years. We are also recognised by the Irish Centre for Diversity & Inclusion as an accredited Investor in Diversity.
We have an exciting opportunity to join our award‑winning Marketing Team as a Brand Marketing Executive. This role guarantees variety in day‑to‑day work and will support the Brand Marketing Manager in delivering an always‑on approach across all aspects of Brand Marketing, including Creative Development, Media, PR and Customer Insight.
The Brand Marketing team works alongside the Shopper Marketing and the Digital Marketing teams in a cohesive collaborative environment, offering ample opportunity to experience the very highest standards of work across all marketing channels.
The Woodie's Marketing department has a strong track record, having produced iconic work such as the much‑loved Mrs Higgins Christmas campaign, and will provide the successful candidate with an excellent opportunity to hone their craft.
Ideal Candidate
* 3+ years of experience in a consumer marketing role, preferably within retail or FMCG sector.
* Highly organised with excellent attention to detail.
* A creative flair with a strong eye for design; ability to envision and articulate a creative direction when briefing external agencies.
* A collaborative individual with a demonstrated ability to work as a team across our wider Marketing and Digital department,bares Commercial and HR teams.
* Exceptional communication and interpersonal skills with the confidence to work cross‑functionally and with external agencies.
* Adaptable in a fast‑paced environment with the ability to prioritise and plan workflow efficiently.
* A positive attitude and a 'can‑make‑it‑happen' mindset.
研究 TV or radio adverts is a plus but not essential as in‑role training support will be provided.
* 3rd‑level qualification in Marketing or Business.
Key Responsibilities
* Manage and deliver all brand marketing creative to fuel the always‑on, full‑channel marketing plan, with support from the Brand Marketing Manager.
* Support the Brand Marketing Manager in developing a best‑in‑class creative direction and strategy for the Woodie's Brand and Employer Brand.
* Media and PR: Deliver an always‑on approach to media and PR, with support from the Brand Marketing Manager.
* Brief and manage creative and design agencies, ensuring clear direction and alignment to deadlines.
* Lead the delivery of tactical creative assets (TV, radio, social).
* Act as a brand guardian across the team, ensuring consistency in messaging and creative execution across channels.
* Manage an information cascade to the Marketing and Digital teams to ensure consistency across wider team activities and Fresh plans.
* Own and deliver key Brand projects including seasonal photoshoots, CSR initiatives such as charity fundraisers and community charity sponsorships, and contribute to a cross‑functional working group for the annual company recognition awards.
* Research: Manage the bi‑annual brand tracker with an external research agency, and support the Brand Marketing Manager with ad‑hoc research projects.
* Responsible for general Brand Marketing administration including budget management.
Our Benefits Include
* Hybrid working option (3 days onsite in Tallaght and 2 days remote each week)
* Annual bonus scheme
* Colleague discount
* Company pension
* Wellness initiatives
* Paid parental leave
* Sick‑pay
* Discounted healthcare
* Flexi‑wage – choose your own pay frequency
Woodie's Core Values
* We are one Team – together we achieve more.
* We are Brilliant for our customers – it's what we do.
* We do the Right Thing – we take pride in what we do.
* We are Helpful – we go the extra mile.
* We are Ambitious – we aim high.
It's the Woodie's Way.
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