Digital Director / Head of Digital (AI-Led Social & Digital Innovation)
Industry: PR / Communications
Location: Dublin (Hybrid)
Overview
We’re hiring a Digital Director / Head of Digital to lead and evolve an agency’s digital offer across strategy, content, paid, community and measurement — with a strong emphasis on AI-enabled delivery and staying ahead of how discovery is changing (including GEO / AI search visibility).
You’ll partner closely with senior client leads to turn communications strategy into high-performing digital campaigns that build reputation, shift perception and deliver measurable outcomes. You’ll manage a small team (and/or matrix resources), set standards, and act as the day‑to‑day senior digital lead on key accounts.
Key Responsibilities
Own digital strategy for major clients: channel strategy, campaign architecture, audience targeting, content pillars and always‑on planning.
Translate business objectives into clear digital KPIs (awareness, engagement, consideration, lead generation where relevant).
Embed AI‑assisted planning: faster insight generation, audience research, messaging frameworks and content mapping.
Lead the agency approach to GEO / AI discovery: ensuring content is structured, credible and discoverable across modern search and AI‑driven environments (where relevant to clients and sectors).
Content Leadership (with AI‑enabled workflows)
Lead content development across social, web, email and video: messaging, editorial calendars, tone of voice and format‑by‑channel.
Oversee production briefs for designers/videographers/creators; ensure quality control and consistency.
Build practical AI content workflows that raise output and quality (while protecting brand voice, accuracy, approvals and compliance).
Paid Social & Performance
Lead paid social planning and optimisation (Meta, LinkedIn, TikTok/X where relevant), including budget phasing, creative testing and reporting.
Drive an experimentation culture: testing messages, formats, audiences and landing experiences to improve performance.
Ensure platform, brand and regulatory compliance (especially for regulated clients).
Community Management & Digital Reputation
Set best practice for community management, moderation and escalation pathways.
Support digital issues/crisis response: social listening, rapid messaging, holding lines and stakeholder sign‑off processes.
Use AI and listening tools to speed up monitoring, summarisation and response recommendations (with human judgement and approvals).
Own dashboards and reporting frameworks: performance readouts, learnings and recommendations.
Drive insight‑led iteration: A/B testing, creative learnings, content optimisation and channel mix adjustments.
Use social listening and trend analysis to inform strategy.
Introduce a simple, repeatable approach to measuring what content is being referenced across modern discovery surfaces (where appropriate).
Act as senior digital counsel: present strategy, lead workshops, influence stakeholders.
Support pitches: digital audits, strategic approach, budget guidance and capability storytelling.
Translate AI and platform change into practical recommendations clients can act on.
Team Leadership & Capability Building
Lead, mentor and develop team members; set ways of working and delivery standards.
Create repeatable templates and processes (briefing, approvals, reporting, content QA, escalation).
Establish sensible governance for AI use: quality, fact‑checking, brand safety, IP and approvals.
Skills & Experience
8+ years in digital marketing/communications, ideally in a PR/comms or integrated agency.
Track record leading integrated digital campaigns with measurable results.
Strong understanding of content strategy, paid social, analytics and digital reputation management.
Strong stakeholder management: able to advise senior clients and collaborate cross‑functionally.
Hands‑on knowledge of tools (Meta/LinkedIn ad managers, GA4, social listening, dashboards).
Clear, current point of view on AI in comms/digital (workflows, governance, practical use cases) and familiarity with GEO / AI‑driven discovery.
#J-18808-Ljbffr