Description The Counter Lead is responsible for supporting their Brand in for supporting the Brand in driving sales turnover and market share through consistently remaining consumer focused.
They are accountable for achieving this by · reflecting a credible and professional Brand image to all internal and external consumers at all times · maximising sales through selling, providing excellent service and retail standards · contributing to efficiencies through adhering to store/Brand//Company Procedures and guidelines · Understand daily/weekly targets · Ensure personal awareness of all additional sales avenues i.e. eventing, Omni and digital channels, etc.
· Keep up to date with competitor activities and missed opportunities · Effectively social media, leveraging opportunities to drive the business, protect and enhance the Brand image.
· Deliver the Brand Strategy, ensuring the delivery of an effective local plan · Plan and implement local marketing