Senior Web Content Specialist
As a Senior Web Content Specialist, you will play a crucial role in shaping the voice of our brand online. Your expertise will be instrumental in developing and optimizing web content that resonates with global audiences.
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* Develop and update web content using the global web content strategy to engage customers and site visitors.
* Collaborate with stakeholders, creatives, and SMEs to ensure content aligns with brand, UX, and customer journey goals.
* Plan SEO strategies including keyword research and metadata integration.
* Guide marketing teams on content best practices and ensure consistency across platforms.
* Monitor analytics dashboards and recommend content improvements to boost traffic and engagement.
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Key Responsibilities:
* Content Development: Develop and update web content using the global web content strategy to engage customers and site visitors.
* Collaboration: Collaborate with stakeholders, creatives, and SMEs to ensure content aligns with brand, UX, and customer journey goals.
* SEO Strategy: Plan SEO strategies including keyword research and metadata integration.
* Guidance: Guide marketing teams on content best practices and ensure consistency across platforms.
* Analytics: Monitor analytics dashboards and recommend content improvements to boost traffic and engagement.
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Qualifications:
* Bachelor's degree in English, Journalism, Communications, Media, Marketing, or a related field.
* Minimum 5 years of experience developing digital web content in a fast-paced, results-driven environment.
* Strong writing and editing skills with attention to grammar, detail, and brand voice.
* Experience collaborating with UX designers and digital marketers.
* Knowledge of SEO, analytics, and digital marketing strategies.
* Familiarity with regulated industries and adapting content to meet compliance standards.
* Experience with WordPress or similar CMS platforms is a plus.
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What We Offer:
* Opportunity to work in a dynamic marketing team.
* Chance to develop and optimize web content that resonates with global audiences.
* Collaborative work environment.
* Professional growth and development opportunities.
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