Flexibility across Europe LocationsA highly motivated Head of Marketing is required to lead and develop our regional marketing strategy. This is a critical role responsible for developing, executing, and overseeing marketing activity that drives greater brand awareness, lead generation and client engagement. The ideal candidate has a keen understanding of digital marketing and a focus on ROI.This role will have responsibility for creating regional marketing campaigns that convey a unified message to our key audiences. They will be responsible for developing our value proposition and working alongside our Communications & Brand team, bringing client-oriented stories, messaging, and campaigns to market.You will work closely with the global and regional Marketing teams to enhance our market presence, allocate resources to campaigns and projects, and set both short-term and long-term goals for the business. The role will also closely collaborate with Communication, Brand, and Marketing teams to develop campaigns that support AXA XL's strategic initiatives.The Head of Marketing must have outstanding project management and presentation skills to thrive in a dynamic, global/regional environment. Moreover, this individual must have a track record of working cross-functionally to implement marketing campaigns on time and within budget to achieve business objectives.You will report directly to the Chief Client and Distribution Officer, APAC & Europe.What You’ll Be DOINGWhat will your essential responsibilities include?Create and implement a regional marketing strategy that supports business objectives and drives growth in target markets in alignment with Divisional strategy.Develop and execute regional marketing plans for key growth areas, including Cyber CoE, Energy Transition and multinational solutions.Lead, manage and empower your team and collaborate with the local Marketing teams in country to be confident advisors to client and broker facing teams.Animate the local country Marketing teams and promote best practice, providing common definitions, standards, behaviours and KPIs across the region.Organise customised regional events and initiatives for clients.In alignment with global Brand and Marketing develop a consisted trade show strategy across the Business Unit to ensure consistency of message, brand and proposition.Amplify AXA XL’s value proposition across the Business Unit .Work with AXA XL ‘s global digital marketing team to develop AXA XL's digital marketing plan and website presence, including email, account-based marketing and analytics.Input into the development of impactful and engaging content across various media channels and monitor its performance to optimise engagement.Utilise data-driven results and analytical tools to measure campaign performance, monitor key metrics, and create reports for campaign performance analysis.Oversee relationships with external marketing agencies.Closely collaborate with Communications, Brand and global and regional Marketing teams to execute AXA XL global brand campaign, advertising strategy and value proposition, ensuring appropriate translation / consistency with the region’s business strategy and value proposition.Engage and influence internal stakeholders, including Distribution and Executive teams effectively.What You Will BRINGWe’re looking for someone who has these abilities and skills:Required Skills And AbilitiesBachelor's Degree or MBA and extensive experience in the re/insurance industry, or a broad knowledge of the industry which includes trade bodies, press and media.Extensive experience in commercial and/or B2B marketing. Ideal candidate is capable of planning, collaborating, and executing across various disciplines such as digital and content.An advisory mindset and a passion for delivering intelligent and creative work as a team, which leads to measurable success.Excellent written and oral communication skills, including effective presentation abilities.Desired Skills And AbilitiesA collaborative people leader, with emotional intelligence, strong interpersonal and relationship skills, and an ability to interact effectively with diverse people worldwide.Proven track record in leading within a matrix organization, delivering value in different international environments, accompanying change and influencing corporate organisation and people mindset/culture.Proven stakeholder management skills, particularly with key groups within the organisation.Who WE AreAXA XL, the P&C and specialty risk division of AXA, is known for solving complex risks. For mid-sized companies, multinationals and even some inspirational individuals we don’t just provide re/insurance, we reinvent it.How? By combining a comprehensive and efficient capital platform, data-driven insights, leading technology, and the best talent in an agile and inclusive workspace, empowered to deliver top client service across all our lines of business − property, casualty, professional, financial lines and specialty.With an innovative and flexible approach to risk solutions, we partner with those who move the world forward.Learn more at axaxl.comWhat We OFFERInclusionAXA XL is committed to equal employment opportunity and will consider applicants regardless of gender, sexual orientation, age, ethnicity and origins, marital status, religion, disability, or any other protected characteristic. At AXA XL, we know that an inclusive culture and enables business growth and is critical to our success. That’s why we have made a strategic commitment to attract, develop, advance and retain the most inclusive workforce possible, and create a culture where everyone can bring their full selves to work and reach their highest potential. It’s about helping one another — and our business — to move forward and succeed.Five Business Resource Groups focused on gender, LGBTQ+, ethnicity and origins, disability and inclusion with 20 Chapters around the globe.Robust support for Flexible Working ArrangementsEnhanced family-friendly leave benefitsNamed to the Diversity Best Practices IndexSignatory to the UK Women in Finance CharterLearn more at axaxl.com/about-us/inclusion-and-diversity. AXA XL is an Equal Opportunity Employer.Total RewardsAXA XL’s Reward program is designed to take care of what matters most to you, covering the full picture of your health, wellbeing, lifestyle and financial security. It provides competitive compensation and personalized, inclusive benefits that evolve as you do.We’re committed to rewarding your contribution for the long term, so you can be your best self today and look forward to the future with confidence.SustainabilityAt AXA XL, Sustainability is integral to our business strategy. In an ever-changing world, AXA XL protects what matters most for our clients and communities. We know that sustainability is at the root of a more resilient future. Our 2023-26 Sustainability strategy, called “Roots of resilience”, focuses on protecting natural ecosystems, addressing climate change, and embedding sustainable practices across our operations.Our PillarsValuing nature: How we impact nature affects how nature impacts us. Resilient ecosystems - the foundation of a sustainable planet and society - are essential to our future. We’re committed to protecting and restoring nature - from mangrove forests to the bees in our backyard - by increasing biodiversity awareness and inspiring clients and colleagues to put nature at the heart of their plans.Addressing climate change: The effects of a changing climate are far-reaching and significant. Unpredictable weather, increasing temperatures, and rising sea levels cause both social inequalities and environmental disruption. We're building a net zero strategy, developing insurance products and services, and mobilizing to advance thought leadership and investment in societal-led solutions.Integrating ESG: All companies have a role to play in building a more resilient future. Incorporating ESG considerations into our internal processes and practices builds resilience from the roots of our business. We’re training our colleagues, engaging our external partners, and evolving our sustainability governance and reporting.AXA Hearts in Action: We have established volunteering and charitable giving programs to help colleagues support causes that matter most to them, known as AXA XL’s “Hearts in Action” programs. These include our Matching Gifts program, Volunteering Leave, and our annual volunteering day - the Global Day of Giving.For more information, please see axaxl.com/sustainability.
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