Role Description:
The
Digital Content Specialist
is responsible for creating, managing, and optimizing digital content across multiple platforms to enhance brand presence, engagement, and audience reach. This role combines creativity with analytical thinking, ensuring content aligns with marketing strategies, brand guidelines, and business objectives. The Digital Content Specialist works closely with marketing, communications, and design teams to develop impactful content that drives user engagement and supports organizational goals.
Key responsibilities include producing, editing, and publishing content for websites, social media channels, email campaigns, blogs, and digital advertising. The
Digital Content Specialist
will also analyze content performance, monitor engagement metrics, and apply insights to optimize future content strategies. This role involves maintaining consistent messaging, researching audience trends, and staying updated on digital marketing best practices to ensure content effectiveness.
The ideal candidate is creative, detail-oriented, and data-driven, with strong writing and editing skills and an understanding of digital marketing principles. They should be able to balance multiple priorities, collaborate with diverse teams, and adapt content to suit different platforms and audiences.
Key Responsibilities:
* Develop, produce, and manage digital content across various channels, including web, social media, and email.
* Edit and optimize content for readability, engagement, and SEO performance.
* Monitor content performance using analytics tools and provide actionable insights.
* Collaborate with marketing, design, and product teams to ensure cohesive brand messaging.
* Maintain an editorial calendar and ensure timely delivery of content.
* Research audience preferences, trends, and competitor content to inform strategy.
* Support content campaigns and digital marketing initiatives with creative assets.
* Ensure content aligns with brand guidelines and organizational objectives.
Qualifications:
* Bachelor's degree in Marketing, Communications, Journalism, or a related field.
* 3–5 years of experience in digital content creation, content marketing, or social media management.
* Strong writing, editing, and storytelling skills.
* Knowledge of SEO, content management systems (CMS), and digital analytics tools (e.g., Google Analytics).
* Familiarity with social media platforms, email marketing tools, and content scheduling software.
* Creative mindset with the ability to adapt content for multiple formats and audiences.
* Strong organizational, project management, and multitasking abilities.
* Ability to work collaboratively in cross-functional teams while managing independent projects.
* Fluency in English required; additional languages are an asset.
This position offers an opportunity to shape the digital voice of the organization and drive engagement through innovative content strategies. As a
Digital Content Specialist
, you will play a key role in creating compelling, measurable, and audience-focused content that supports growth, brand awareness, and strategic marketing objectives.