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Product marketing manager

Mastercard
Product marketing manager
Posted: 17 October
Offer description

Our PurposeMastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.*Title And Summary*Product Marketing ManagerLead, Product MarketingThis role will be responsible for leading the product marketing and communications for Mastercard Connect, Mastercard's B2B platform that enables our customers to manage and grow their business. In this role you will be a communications champion internally and externally to build awareness and excitement for Mastercard Connect, partner with product leaders and key internal stakeholders to market releases and new developments. You will execute and advance our product marketing and communication strategies; align and prioritize initiatives with forward looking strategic view and successfully commercialize platform capabilities both internally and externally with customers.OverviewBe the resident marketing and communications expert for Mastercard ConnectDevelop product collateral and other marketing assetsWork closely with the Product team to develop launch strategies for new products & featuresEvaluate accomplishment of objectives using metrics defined for measuring marketing effectivenessDefines and leads execution of go to market strategy for a product or feature releaseLeads creation & execution of product marketing and communications across internal and external channels (email, video, trainings, technical announcements) to drive adoption and usageSupports development of product value propositions that are consumer-ledExperiencesExperience executing a product marketing campaign and measuring programs to assess success and recommend changesExperience leveraging multiple sources of data to identify insights and develop content through various channelsExperience participating in a quantitative study resulting in the ability to represent the voice of the customerCorporate Security ResponsibilityAll Activities Involving Access To Mastercard Assets, Information, And Networks Comes With An Inherent Risk To The Organization And, Therefore, It Is Expected That Every Person Working For, Or On Behalf Of, Mastercard Is Responsible For Information Security And Must:Abide by Mastercard's security policies and practices;Ensure the confidentiality and integrity of the information being accessed;Report any suspected information security violation or breach, andComplete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

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