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Marketing generalist

Islands
FlexGen
Marketing
Posted: 28 October
Offer description

About FlexGenBased in Durham, N.C., FlexGen is an innovative software and services provider in the global energy storage sector. At the forefront of the energy transition, FlexGen leverages decades of engineering and software expertise to help shape the future of sustainable power both in the United States and globally. FlexGen's HybridOS software seamlessly integrates with any hardware vendor and with both traditional and renewable power sources. Our advanced analytics and AI-driven insights enable energy storage owners to effectively deploy diverse power market strategies and integrate various generation forms, enhancing grid stability and increasing economic returns. With 1.5M hours of runtime and 8 GWh of energy storage systems managed with HybridOS, FlexGen provides field-tested software and services solutions that are trusted by the most technically and commercially demanding developers, utilities, government agencies, and industrial companies in the world.Position Description:As we expand our footprint in the UK and EMEA region, FlexGen is seeking a proactive and versatile Marketing Generalist to support our global marketing initiatives while tailoring our messaging and campaigns to resonate with regional audiences. The Marketing Generalist will support a broad range of marketing activities, working cross-functionally with sales, product, and the US-based marketing teams. The ideal candidate thrives in a fast-paced international environment, is comfortable wearing many hats, and is excited to contribute to both strategic and hands-on marketing execution. This role will offer opportunities for international collaboration and career growth with a mission-driven team culture.Major Job Responsibilities:Content & CommunicationsLocalize and adapt US-based content for UK and EMEA marketsCreate and edit marketing collateral (brochures, one-pagers, case studies, blog posts, email copy)Coordinate with freelance or in-house designers and copywriters as neededCampaigns & Digital MarketingPlan and execute regional demand generation campaigns across email, social, PPC, and webinarsSupport product launches, ensuring global messaging aligns with global positioningManage International-specific web pages and support SEO, PPC, and social mediaTrack and report performance metrics (Google Analytics, HubSpot)Events & PartnershipsSupport planning and execution of trade shows, webinars, and regional industry eventsManage logistics (vendors, venues, shipping, staffing, follow-up campaigns) in partnership with global teamsRepresent FlexGen onsite to ensure smooth executionBuild relationships with industry associations, media outlets, and partnersCollect post-event feedback and manage lead follow-upMarket InsightsResearch industry trends, competitors, and customer needs in the UK and EMEA regionProvide feedback to product and marketing teams to inform strategyPosition Requirements:Bachelor's degree in Event Planning, Hospitality, Marketing, or a related field2-4 years of experience in event planning or coordination, particularly in field or offsite eventsExcellent organizational skills and ability to manage multiple tasks simultaneouslyStrong communication skills, both written and verbalAbility to work well under pressure and adapt to changes in a fast-paced environmentProficient in event management software (e.g., Cvent, Eventbrite), Monday, Microsoft Office Suite, and/or Google WorkspaceAttention to detail and problem-solving skillsFlexible to travel and support events; comfortable working evenings/weekends when required.Ability to stand for extended periods and lift up to 30 poundsThis is a full-time position requiring both office and onsite workPreferred Qualifications:Experience in field marketing or large-scale eventsProject management certification (PMP or similar)Knowledge of budgeting and financial reportingFamiliarity with social media marketing and event promotionFlexGen provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, FlexGen complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.FlexGen expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.To the extent permitted by law, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing.

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