Senior Brand Manager – Football – Paddy Power
We’re looking for a new star striker and Senior Brand Manager – Football to join our Marketing Team at Paddy Power, part of Flutter UK & Ireland.
This isn’t just another marketing job. It’s a chance to set the agenda in football culture - building campaigns that redefine the news cycle, spark pub debates, and make millions of fans laugh, debate and take notice.
Reporting to the Senior Marketing Manager - Football, you’ll take the lead on end-to-end delivery of our biggest football brand moments – from Start of Season to The World Cup and beyond. You’ll work hand in hand with our creative, media, commercial, retail, Mischief, PR teams, to deliver campaigns that push the boundaries, fuel talkability and make Paddy Power impossible to ignore.
If you live and breathe football, have a head full of innovative ideas and drive to make them happen, this is your chance to wear the armband and run the game.
Responsibilities
* Lead the planning, briefing and execution of Paddy Power’s football marketing activity. Write killer briefs, inspire our agencies, whilst managing stakeholders seamlessly. Be a driving force behind iconic moments that fans will remember.
* Develop and implement best-in-class media plans and innovative placements, in collaboration with media teams and agency.
* Coordinate and deliver activations and events for the Paddy Power Brand (Fan zones, WDC, World Cup). You’ll play a pivotal role in the organisation, management and delivery of events that bring Paddy Power to life.
* Collaborate with key stakeholders both internally and outside the Paddy Power business to deliver incremental media value across our biggest sponsorships, such as TalkSport and The Peter Crouch Podcast. You’ll be responsible for activating the sponsorships.
* Help deliver, conceptualise and support our Mischief/Content/PR teams in helping Paddy Power drive talkability. This could be through an activation, social video or bespoke OOH ad.
* Drive and hold the line on our creative standard, keep Paddy Power distinctive and ensure every campaign balances impact with responsible play.
Requirements
* FOOTBALL OBSESSED - You don’t just tune in for it – you live for it. You’re across the big talking points, the controversies and the meme culture that fuels it all.
* A creative problem solver with the ability to develop ideas and lead groundbreaking marketing plans.
* You know how to brief, inspire and lead agencies and stakeholders to deliver outstanding work.
* Consistent record of leading multi-channel campaigns for major brands. Comfortable with tight deadlines, high stakes and big audiences.
* You excel in finding new, innovative ways to get through and keep fans talking.
* A leader and collaborator who can bring multiple teams together, forge strong relationships and deliver best-in-class work under pressure.
Benefits
* Flexible ways of working – home or office, it’s your choice!
* £1,000 learning fund
* Unlimited holiday
* Twice-yearly bonus (with part of it guaranteed!)
* Pension contribution scheme
* Private healthcare
* Access to thousands of Udemy courses
* Invest via the Company Sharesave Scheme
* 16 hours paid volunteering time per year
About Paddy Power
Paddy Power has been breaking and re-writing the rules since 1988, from on-track bookmakers to cheeky upstart mischief-makers, to part of the largest betting and gaming technology company in the world.
About Flutter
Flutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to change our industry for the better, making use of our significant scale and challenger mentality.
We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.
If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.
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