Overview
Join to apply for the Paid Social Manager role at Deel.
Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly. Among the largest globally distributed companies in the world, Deel has a team of 6,000 across more than 100 countries, speaking 74 languages and fostering a connected culture focused on learning and innovation for our customers. We are looking for someone to join Deel’s Paid Ads team to help scale our global growth by running high-performing paid social campaigns across key platforms.
Responsibilities
* Strategize and help execute Paid Social campaigns globally for Deel, including but not limited to Facebook, LinkedIn, YouTube, Quora, Twitter, and TikTok. This includes awareness/branding, consideration/traffic/download, and acquisition-focused campaigns.
* Collaborate with the Team Lead, Paid Social, regional paid ads managers, and other cross-functional teams to ensure top performance and continuous improvement.
* Ensure campaigns are tailored to local markets with appropriate languages, nuances, and best practices for each channel.
* Perform daily platform management, optimize campaigns, monitor performance, identify trends, and implement optimizations to hit Growth KPIs.
* Test and iterate on campaign structures, bidding, ad creative, budgets, and other variables to support growth, scale, and expansion across verticals and country markets.
* Own testing structures and coordinate with Copywriting and Design teams to create and iterate on new ads and A/B tests.
* Work with cross-functional stakeholders (regional marketers, growth, product marketers, data, etc.) to report learnings and strategic insights and ensure campaigns are optimized for success.
* Maintain direct relationships with Paid Social vendors.
Qualifications
* Minimum of 3 years’ experience managing Paid Social accounts end-to-end for a B2B brand, ideally in-house.
* Expertise in operationally managing the Paid Social platforms (e.g., Meta Ads, LinkedIn Ads, YouTube, Quora Ads, Reddit Ads, TikTok Ads, Twitter Ads) with performance-based goals (CPL, SQO, pipeline, ROAS, etc.).
* Data-driven with comfort in setting up dashboards and using analytics tools to track performance.
* Proven track record in reporting, optimization, and A/B testing.
* Active relationship builder who can collaborate with internal and external teams to improve processes and communication workflows.
* Self-motivated, adaptable, and comfortable in a fast-paced environment.
* Fluent in written and spoken English.
Nice-to-have
* Experience managing Paid Social in-house for an HR or FinTech B2B SaaS company.
* Experience localizing ads, country-specific targeting/goals, and campaigns in multiple languages.
* Familiarity with attribution, data, and audience enrichment tools (e.g., HubSpot, Looker, Clearbit).
* Experience working in a very fast-growing startup/scaleup.
* Past work in a remote & distributed team.
* Fluency in languages other than English.
Total Rewards
Selected candidates receive fair and competitive pay with scalable benefits and perks that reflect Deel’s commitment to inclusivity and access for all.
What you’ll enjoy
* Stock grant opportunities dependent on your role, employment status, and location.
* Additional perks and benefits based on employment status and country.
* Remote work flexibility, including optional WeWork access.
Deel is an equal-opportunity employer and encourages applications from qualified candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity, or other legally protected characteristics. We will use Deel-specific emails (e.g., @deel.com) and other acquired company emails for communication. View up-to-date job listings at Deel’s careers page.
Deel provides accommodations on request during the recruitment process. If you require accommodation, please inform our Talent Acquisition Team at recruiting@deel.com. We also use Covey as part of our hiring/promotional processes; certain features may qualify as Automated Employment Decision Tools (AEDT) under applicable regulations. For New York City positions, Covey complies with NYC Local Law 144. Covey Scout was adopted for Inbound on March 30, 2025. For more information about our data protection practices, see our Privacy Policy. A bias audit report covering Covey usage is available here: https://getcovey.com/nyc-local-law-144
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Other
* Industries
* Human Resources Services
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