About the Role:
As a Content Marketing & Technical Writing Specialist, you will be responsible for creating engaging and technically accurate content, developing SEO strategies, optimizing our online presence, and supporting digital marketing initiatives. If you're skilled in using HubSpot, WordPress, and content design tools like Canva, and you’re passionate about driving results through both creative and technical content, this is the perfect opportunity for you.
Key Responsibilities:
* Develop and execute content marketing campaigns to attract and convert leads.
* Plan, create, and publish engaging marketing and technical content for blogs, landing pages, email campaigns, and social media.
* Optimize all content for SEO to increase organic visibility and traffic.
* Manage and optimize marketing content using HubSpot.
* Optimize the WordPress website for content performance and lead generation.
* Design marketing assets using tools like Canva.
* Create clear and concise technical content such as product documentation, feature explainers, and use case guides.
* Analyze content performance and suggest improvements based on data.
* Support inbound marketing strategies to attract and convert leads.
Experience and Qualifications:
* Master’s degree in Digital Marketing or a related field.
* 3+ years of experience in content marketing, technical content writing, digital marketing, or a similar role.
* Proven experience in SEO and content creation (including technical topics).
* Proficient in using HubSpot Marketing Hub and Content Hub.
* Experience with WordPress, including content optimization and management.
* Strong skills in content design using tools like Canva (e.g., Photoshop, Illustrator, Adobe).
* Excellent writing and editing skills, with the ability to produce both creative and technical content.
* Strong analytical skills and experience using data to inform marketing decisions.
* Ability to work independently, prioritize tasks, and manage multiple projects effectively.
Nice to Have:
* Experience in B2B marketing and lead generation.
* Knowledge of inbound marketing tactics and best practices.
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