CAF Regional Sales Manager – Europe
Location:
Remote – Europe (with travel)
Preferred Home Base:
Netherlands, Austria, Belgium, or England
Other Considerations:
Denmark, Czech Republic, Ireland
Compensation:
€50,000 – €65,000 base salary + uncapped commissions (DOE)
Join the Leader in Outdoor Cleaning Solutions
CAF Outdoor Cleaning is North America's #1 manufacturer of sustainable outdoor cleaning products for the retail petroleum industry.
With over 20 years of success and 45,000+ locations served, our momentum in the U.S. is opening the door to rapid expansion across Europe.
We're seeking a
high-performing, self-driven Regional Sales Manager
to lead this charge—someone ready to capitalize on a high-growth opportunity with strong support and uncapped earning potential.
You'll report directly to VP of Europe Sales, and be a key player in scaling CAF's presence across Europe.
What You'll Do
Drive Growth.
Lead B2B sales across a boundaryless European territory.
Own the full sales cycle—prospecting, presenting, negotiating, and closing.
Build Relationships.
Become a trusted advisor to major retailers and vendor partners.
Deliver value through insights, training, and customer education.
Develop Strategy.
Shape and execute go-to-market plans.
Contribute to hiring and managing local support teams as needed.
Travel Smart.
Attend strategic meetings and customer visits—expect around 30% travel across Europe.
Who You Are
Proven Performer.
You've got 5+ years of success in B2B consultative sales, ideally in the retail petroleum sector or with large enterprise clients.
You close deals and grow accounts.
Strategic and Agile.
You can balance high-level market planning with hands-on execution.
You're fast-moving, adaptable, and results-driven.
Relationship Builder.
You're charismatic and credible.
People trust you—and they buy from you.
Communicator.
You're fluent in English and ideally one or more European languages.
You're confident on stage, in the boardroom, and behind a keyboard.
Technically Savvy.
You know your way around Microsoft Office, AI and CRM platforms (preferably HubSpot).
You learn fast and embrace technology.
Independent & Organized.
You thrive in a remote work environment, manage your own schedule, and keep your pipeline full.
What's in It for You
Make an Impact.
Join a fast-growing team where your work directly influences company growth and European market success.
Build Something Big.
This isn't just another sales job—it's a chance to build and lead an entire region.
Work Remotely, Stay Connected.
Collaborate with a passionate global team, supported by responsive leadership and real-time feedback loops.
Earn Without Limits.
Base salary + performance-based commissions = the harder you work, the more you make.
Required Qualifications
University degree required
Minimum 5 years in B2B sales or petroleum retail leadership
Strong sales and negotiation skills
Fluent in English (additional languages a plus)
Valid passport and ability to travel throughout Europe
Home office with professional environment
About CAF
CAF invented the outdoor cleaning niche for fuel retailers—and we remain the global leader.
Our sustainable solutions help top brands maintain cleaner, safer, and more inviting sites.
We're privately owned, mission-driven, and expanding fast into new global markets.
Ready to help us grow Europe's cleanest fueling stations?
Apply now and bring your talent to a company where innovation, impact, and reward go hand in hand.
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