Head of Marketing Transformation (Maternity Cover)
Beauparc Ballymount, County Kildare, Ireland
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Head of Marketing Transformation (Maternity Cover)
Beauparc Ballymount, County Kildare, Ireland
1 month ago Be among the first 25 applicants
Join to apply for the Head of Marketing Transformation (Maternity Cover) role at Beauparc
About the Role
The primary objective is to enable the marketing department to adapt to evolving market trends, leverage emerging technologies, and achieve greater efficiency and effectiveness in achieving business goals. (12-18 month role)
Scope Of Accountability
The Head of Marketing Transformation will focus on leading and driving transformative initiatives within the marketing department. Reporting to the Marketing and Communications Director, this role is responsible for developing and implementing strategies to modernise and optimise marketing processes, technologies, and organisational structures.
Key Responsibilities
* Strategy Development: Develop and execute a comprehensive marketing transformation strategy aligned with company objectives. Assess existing marketing processes, technologies, and organizational structures to identify opportunities for transformation. Define clear objectives, KPIs, and success metrics to measure the effectiveness of transformation initiatives. Oversee the commercial delivery of the marketing transformation roadmap, including policy and procedure development and risk management.
* Change Management: Lead change management efforts to ensure successful adoption of new processes, technologies, and working methods within the marketing department. Develop and implement communication and training plans to prepare employees for changes, fostering a culture of innovation and continuous improvement. Drive the transformation of the B2C sales function with a digital-first approach, optimizing cost per acquisition and retention across all sales channels. Collaborate on building a cultural and communication strategy to embed the transformation into brand and marketing strategies.
* Technology Implementation and Integration: Evaluate and select appropriate marketing technologies and tools to support transformation objectives, such as CRM systems, marketing automation platforms, and analytics tools. Oversee the implementation and integration of new technologies, ensuring seamless execution in collaboration with IT and other departments. Provide guidance and support for data migration, system integration, and user adoption.
* Process Optimisation: Streamline and optimize marketing processes to improve efficiency, productivity, and collaboration across teams. Identify and resolve bottlenecks, redundancies, and inefficiencies in current processes, establishing best practices and standard operating procedures. Optimize customer-facing systems to enhance customer experience and operational effectiveness.
* Organizational Structure and Talent Development: Assess the marketing department's organizational structure, recommending changes to support transformation objectives. Identify skill gaps within the team, developing strategies for talent acquisition, development, and retention. Provide coaching, mentorship, and professional development opportunities to enhance team capabilities. Align the organization with the new brand, marketing plan, and departmental design, fostering cross-functional collaboration.
* Performance Measurement and Reporting: Define KPIs and metrics to measure progress and impact of the marketing transformation initiatives. Establish regular reporting mechanisms to communicate progress to senior leadership and stakeholders. Use data and analytics to assess the effectiveness of transformation efforts and drive continuous improvement.
* Experience and Skills: At least 7-10 years of experience in marketing and sales operations, with significant leadership experience. Extensive digital marketing knowledge, proven success in large-scale transformation initiatives, and experience managing cross-functional teams and stakeholder relationships.
* Skills: Strategic thinking, change management, data analytics, customer-centric mindset, leadership, project management, and industry knowledge. Experience in telecoms or utilities, especially waste management and resource recovery, is advantageous.
* Educational Background: Bachelor’s Degree in Marketing, Business Administration, or related field. An MBA or Master’s is preferred.
About You & About Us
Beauparc has grown over 30 years into a diverse group committed to innovation, sustainability, and community impact. We value strong leadership rooted in our core values and aim to attract a talented, diverse workforce. Join us in shaping a sustainable future.
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