Job Description Dunnes Stores is Ireland's leading retailer positioned at the cutting edge of food, fashion, and home retailing. We are known for offering a wide range of high-quality products to our customers, with a strong brand presence and a loyal customer base. We pride ourselves on creating memorable experiences that resonate with our customers. Role Overview The Retail Media Analyst will play a key role in Dunnes Stores' Retail Media team, connecting brands with a large shopper audience. The role focuses on data-driven campaign development, delivery, performance optimisation, and insight generation while partnering closely with FMCG brands, media agencies and internal teams. Key Responsibilities Data Analysis & Insight Generation Analyse campaign, customer, category and market data to identify trends, opportunities, and performance drivers. Produce clear, actionable insights using statistical methods and data visualisation tools; translate complex datasets into meaningful recommendations. Consolidate, validate, and distribute campaign performance reports with clear next actions. Forecasting, Reporting & Performance Management Manage commercial tracking, budgeting, and forecasting for client portfolios using historical data and market trends. Advise on KPI goals and ensure relevant tracking is in place. Track the financial, market and customer impacts of implemented actions. Create high-quality presentations and dashboards for clients and internal teams. Client & Stakeholder Engagement Build strong client relationships and act as a trusted advisor by providing data-driven guidance on campaign strategy and effectiveness. Present insights and recommendations to senior stakeholders, tailoring messaging to varied audiences. Cross-Functional & Commercial Collaboration Work with insights, marketing, commercial and online teams to ensure decisions are data-led. Prioritise recommended actions based on market share, category performance or customer impact, using internal and third-party data. Support business growth by identifying emerging market, competitor and consumer trends. Competitive & Market Intelligence Track competitor retail media activity, marketing strategies and customer perceptions across segments and categories. Conduct SWOT and competitive advantage assessments to inform strategy. Continuous Improvement Stay informed on retail media trends and evolving analytical practices. Recommend innovative solutions and foster a culture of analytical thinking within the team. Qualifications & Experience Analytical & Technical Skills Proven experience as a customer, category, brand insight or data analyst within retail, FMCG, consumer, or ecommerce environments. Highly data-literate, with the ability to source, analyse, interpret and visualise data from multiple sources. Strong proficiency with Excel, Google Analytics and data visualisation/BI tools. Experience creating customer segments, profiles, and personas for targeted marketing. Familiarity with internal retail data and external sources such as Kantar, social listening tools, and brand tracking. Strong commercial and financial acumen. Communication & Stakeholder Management Excellent written and verbal communication skills; able to present to senior executives and influence decision-making. Proven ability to build productive internal and external relationships. Industry Knowledge Knowledge of the Irish retail/FMCG landscape and strong interest in retail media. Experience conducting competitive strategy assessments and category/market analysis. Organisation & Ways of Working Exceptional attention to detail and organisational skills; able to manage multiple deadlines in a fast-paced environment. Ability to multi-task, prioritise, and operate within cross-functional teams. Education Degree in Data Science, Marketing, Business, Economics, or related field preferred. Experience in retail, FMCG, marketing, media or insights roles is advantageous. Benefits Competitive salary. Comprehensive benefits package, including employee discount. Opportunities for professional development and career progression. A collaborative and dynamic work environment focused on innovation and growth. Dunnes Stores is an equal opportunity employer.
TPBN1_IJ