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Marketing manager

Drogheda
Boyne Valley Group
Marketing manager
Posted: 17 October
Offer description

As Marketing Manager, you'll have the opportunity to make a significant impact, working closely with experienced internal teams and external partners to drive brand performance and unlock new growth opportunities.You'll be part of a collaborative, fast-paced, and high-performing marketing team that values clarity of thinking, creativity with purpose, and delivering results.Responsibilities include but not limited to:Brand & Marketing Strategy:• Lead the development of annual marketing brand planning across multiple brands.• Set objectives, KPIs, and manage budgets to deliver against business targets.Campaign & Activation:• Lead the end-to-end development and execution of integrated marketing campaigns (ATL, digital, shopper, PR, etc.)• Manage agency relationships and creative briefing processes.• Guide internal design and content teams to produce best in class assets.• Ensure consistent brand messaging across all consumer touchpoints.E-comm, Digital, Social & Influencer:• Oversee digital and social strategy for your brands, working with our in-house team.• Supporting e-comm brand activation across online retail platforms where relevant.• Lead influencer and ambassador partnerships to build reach and relevance.Innovation & NPD:• Work with the wider marketing and innovation teams to identify opportunities.• Input into concept development, product positioning, and go-to-market strategy.• Lead marketing execution for launches from pre-launch to in-market rollout.Cross-functional Collaboration:• Work closely with cross functional teams to ensure marketing activity strategically aligns with commercial objectives and business priorities.• Support retail media customer marketing plans, representing the brands externally.Why Join Us?• Opportunity to lead some of Ireland's most recognised and trusted brands.• Broad scope: from strategy to execution, across multiple categories and channels.• Collaborative, agile team environment with strong internal resources.• Long-standing Irish-owned business with a track record of brand-building excellence.• Competitive package and flexible working environment (hybrid role).We're excited to meet experienced marketers who are ready to take ownership and bring smart, creative thinking to our iconic brand portfolio

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