Welcome to Staycity Group, a thriving and rapidly expanding aparthotel operator, making waves across the heart of Europe! With an impressive track record of multiple new aparthotels opening each year, we're on an unstoppable journey, with multiple exceptional properties across iconic European cities like London, Dublin, Berlin, Edinburgh, Paris, and Venice.
We are seeking an experienced and imaginative Content Manager to lead the development and execution of the content strategy for Staycity and Wilde Aparthotels. In this role, you will be responsible for shaping and managing our content identity across all platforms, ensuring it consistently reflects the tone, values, and unique selling points of both brands. You will own the end-to-end content planning process—from ideation and creation to publication and performance analysis. Your work will be key in capturing the essence of our offerings, engaging and inspiring our audiences, and driving brand awareness, loyalty, and conversion.
Benefits:
* Paid Maternity, Surrogacy, Adoptive & Paternity leave
* Generous holiday allowance
* Health and dental insurance
* Matched pension contributions
* Annual Bonus, based on your contribution and impact
* Discounted rates for overnight stays for you, your family and friends
* Long service rewards
Key Responsibilities
1. Build and implement the content strategy and plan which highlights our unique selling points and captures our offerings, working to position the brand, attract and inspire audiences, and drive conversion.
2. Develop and coordinate the social output for the Group (Wilde and Staycity consumer-facing brands, Staycity Group for B2B only), re-purposing content for various marketing channels, pooling assets, 365 storytelling, and new location launches throughout the year for use across web, CRM, social, etc.
3. Collaborate to define a consistent language, tone of voice, and aesthetic for onsite copy, imagery, videography, marketing, social media, press releases, and other customer-facing communications, ensuring it aligns with our brand ethos.
4. Write and develop new SEO-optimized, editorial, and brand content, ensuring editorial excellence and adherence to SEO best practices, writing in line with the brand tone of voice.
5. Write, proof, edit, and approve written text for website, social, and brand collateral.
6. Commission impactful storytelling content, working with internal and external teams, focusing on travel, design, and storytelling.
7. Liaise with marketing and wider colleagues across the organization to gather content and news, keeping it fresh and driving traffic, along with direct research into news and stories.
8. Act as a brand guardian for the creative positioning of the websites and the brand's tone of voice.
9. Manage the relationship and creation of web content assets with photographers and videographers (both in-house and freelance), including creative briefs and video/film commissioning.
10. Maximize new property launches by developing and briefing locally focused content.
11. Use site analytics to inform continuous development and optimization of site content to drive social and web performance.
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