Posted: 16 June
The role
Digital Experience, Brand & Content Strategist - Fuze Health
Dublin, Ireland
At Fuze Health, we put patients first and tirelessly address the most pressing needs in healthcare. We empower millions to digitally connect with care providers, essential health resources and needed treatments – and enable care providers, employers, health plans and life sciences companies to meaningfully enhance quality, outcomes and value. We are dedicated to helping our partners evolve and modernize to meet emerging patient and marketplace needs.
Fuze Health’s foundation is built upon the strategic combination of several proven, technology‑powered innovators in the digital health, diagnostics, and pharmacy sectors. Our growing portfolio brings together the capabilities of industry leaders including LetsGetChecked, Truepill, and Alto Pharmacy, to create a distinctive, unified force in healthcare. Together, we have the shared vision, advanced capabilities and talented teams to deliver next‑generation solutions that patients and healthcare partners need today and into the future.
The Digital Experience, Brand & Content Strategist is a senior, cross‑functional role responsible for leading the strategy, planning, and execution of Fuze Health’s digital presence, specifically driving a major corporate website redesign initiative. This position bridges the gap between creative storytelling and technical execution to build a high‑performing, user‑centric digital experience.
Fixed Term 6 Month Contract
Website Strategy & Digital Experience Leadership
Lead the strategy, planning, and cross‑functional execution of a major corporate website redesign initiative
Define website goals, audience journeys, information architecture, and content strategy aligned to business and brand objectives
Partner with UX, design, development, SEO, and marketing stakeholders to create an intuitive, high‑performing digital experience
Establish governance models, content standards, and scalable site management processes
Ensure digital experiences are optimized for usability, accessibility, conversion, engagement, and performance
Brand & Content Strategy
Develop and evolve digital brand storytelling frameworks across web and owned channels
Translate company positioning, product strategy, and campaign messaging into clear, compelling digital experiences
Create strategic content plans that support awareness, engagement, demand generation, customer education, and thought leadership
Define content hierarchy, messaging structure, and editorial direction across priority pages and audience segments
Ensure consistency in voice, messaging, and brand expression across digital touchpoints
Cross‑Functional Collaboration
Partner closely with Brand, Product Marketing, Demand Generation, Creative, and Executive Leadership teams
Collaborate with subject matter experts and stakeholders to develop audience‑focused content and digital experiences
Manage agency and vendor relationships related to website strategy, UX, SEO, content, and development
Serve as a strategic advisor on digital experience best practices and emerging trends
Optimization & Performance
Monitor and analyze website performance, engagement metrics, SEO performance, and conversion trends
Identify opportunities to improve user experience, content effectiveness, and conversion pathways
Support testing and optimization initiatives across digital experiences
Develop reporting frameworks and actionable insights for leadership
Required Experience & Qualifications
6+ years of experience in digital strategy, content strategy, brand strategy, UX content, or digital marketing
Proven experience leading or managing large‑scale website redesign projects
Strong understanding of digital user experience principles, information architecture, SEO, and conversion optimization
Experience developing strategic messaging and content frameworks for B2B and/or complex healthcare organizations
Strong collaboration and stakeholder management skills across creative, technical, and executive teams
Exceptional communication, writing, and presentation abilities
Experience working with CMS platforms, analytics tools, and digital marketing technologies
Healthcare, health tech, or B2B SaaS experience preferred
At Fuze Health, we are committed to fostering an inclusive environment that celebrates diversity in all its forms. We believe that the diversity of thought, background, and experience strengthens our teams and drives innovation. We are an equal‑opportunity employer and do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status. Our goal is to ensure that everyone feels valued and empowered to thrive.
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