Digital Marketing Lead
We are seeking a skilled Digital Marketing professional to lead our digital strategy and drive business growth.
This is a full-time, permanent role with opportunities for remote work.
* Develop and execute a results-driven digital marketing strategy aligned with industry trends and best practices.
* Establish key performance indicators (KPIs) and analyze campaign performance using data analytics tools.
* Manage and optimize digital marketing budgets to ensure cost-effectiveness and maximize ROI.
* Design and implement paid social media campaigns targeting specific audiences and messaging platforms.
* Create and send targeted email campaigns to subscribers and donors, continually improving relevance and engagement.
* Enhance website user experience and conversion rates by analyzing and optimizing website content and functionality.
* Implement search engine optimization (SEO) strategies to increase online visibility and support revenue growth.
* Support e-commerce initiatives and foster a culture of continuous improvement and analysis.
Key Responsibilities:
- Develop and execute a comprehensive digital marketing strategy
- Manage and optimize digital marketing budgets
- Design and implement paid social media campaigns
- Create and send targeted email campaigns
- Enhance website user experience and conversion rates
- Implement SEO strategies
- Support e-commerce initiatives