Marketing Manager - Retail & Omnichannel
Location: Dublin (HQ) | Job Type: Full-time | Work Arrangement: Hybrid (flexible)
Who We Are
For over 40 years, Coastline Gaming has been at the forefront of Irish entertainment. We're the company behind Ireland's premier land-based casinos and the fast-growing online brand. We're a multi-channel, customer-focused business where smart people build things that matter.
The Role
We're looking for someone to own marketing for our retail casino business - 9 venues across Ireland - with a strong focus on connecting the retail and online experience.
This isn't just a retail role. Our platforms are deeply integrated - customers play in-club and on Slotbox, and we have the data and systems to treat them as one customer. You'll be building campaigns and journeys that work across both channels.
This is a hands-on role. You'll build campaigns yourself, work directly with venue managers, and see the impact of what you create. If you like the idea of owning a function and shaping how omni-channel marketing works, this could be for you.
You'll report to the Head of Retention and work across both retail and online teams. There's real opportunity to shape how we approach marketing across the business.
What You'll Do
* Own retail marketing end-to-end - CRM, promotions, in-venue advertising and selected external marketing channels. You're the go-to person.
* Build CRM campaigns and automated journeys - Real lifecycle marketing, not just one-off sends.
* Run the promotional calendar - What we offer, when, and to whom. Strategic thinking plus hands-on execution.
* Work with venue managers - They're your key partners on the ground. You'll make sure marketing actually happens in-club.
* Drive omni-channel customer experience - Our customers play both ways. You'll use integrated data to create joined-up journeys across retail and Slotbox.
* Measure and improve - You'll know what's working because you'll build proper measurement into everything you do.
* You'll be expected to make decisions - what to run, what to stop, and what's worth scaling - based on impact, not activity.
What You'll Work With
* Unified customer data - Retail visits, online play, cross-channel behavior all in one place
* In-club touchpoints - Digital screens, staff interactions, loyalty card systems
* Online CRM tools - Automated journeys, segmentation, real-time triggers
* Cross-channel rewards - Free play that works in-club, online credits, omni promotions
* External touchpoints - social platforms, local digital placements, and campaign landing pages.
What We're Looking For
* Marketing experience with a CRM/retention focus - You understand customer lifecycle and how to keep people engaged.
* iGaming experience preferred - Online or retail. Online experience is valuable here given the omni focus. Strong candidates from fintech, e-commerce, or subscription businesses will also be considered.
* You're hands-on - You build things yourself, not just brief others.
* You can work with stakeholders - Venue managers, tech teams, online CRM, directors. You get things done across different groups.
* You have good judgment - You can look at a campaign, piece of creative, or customer journey and tell what's good and what's not.
What This Isn't
* A strategy-only role (you'll be building, not just planning)
* A large team management role (you'll have support, but you do the work)
* A siloed retail position (you'll work across channels)
What We Offer
* Competitive compensation
* Flexible, hybrid working
* Ownership of a real function with direct business impact
* The chance to shape omni-channel marketing across a growing business
* A culture where smart thinking beats hierarchy
How to Apply
Interested? Send your CV to or apply here.