Senior Account Manager - DIGITAL PR
The Senior Digital PR Manager will play a key role in leading the Digital PR function at Legacy Communications, an award-winning agency working with clients across Ireland, the UK and the USA. You will own Digital PR delivery, drive revenue growth and manage high-impact campaigns, client relationships and team performance.
Key duties and Responsibilities:
Digital PR Ownership and Service Leadership
* Own the Digital PR service end-to-end, delivering consistently high-quality work while managing clients, finances and direct reports.
* Develop, document and implement standard operating procedures for all Digital PR campaign types, including data-led hero campaigns, surveys, expert commentary, reactive activity and related formats.
* Continually refine reporting frameworks, producing deep, insightful reports that clearly communicate impact and reinforce the value of Digital PR.
Campaign Strategy, Planning and Delivery
* Build, adapt and deliver high-performing digital PR campaigns that meet client expectations and KPI goals.
* Lead creative ideation, including data-driven storytelling, proactive concepts and reactive opportunities.
* Plan campaigns at least two weeks in advance, using project management tools to maintain visibility and control over timelines.
* Oversee the development of campaign assets in collaboration with SEO, content and wider internal teams.
* Monitor, analyse and report on campaign performance, providing clear insights and actionable recommendations.
Resource and Project Management
* Manage resource planning and utilisation for yourself and direct reports to ensure deadlines are met and capacity is maximised across clients.
* Maintain oversight of workloads, adjusting plans to achieve optimal efficiency and delivery accuracy.
* Support the growth of the Digital PR function by scaling team capacity as required.
Outreach and Media Relations
* Identify opportunities for outreach and content placement across online publications, social platforms and other relevant digital channels.
* Build and maintain strong relationships with journalists, pitching stories that secure high-quality coverage and links.
* Evolve outreach tactics to ensure campaigns remain competitive and impactful.
Client Relationship Management
* Serve as a trusted communications partner, integrating into clients external comms plans and acting as their primary day-to-day contact.
* Plan and lead client meetings, delivering strategic updates and maintaining a high standard of service.
* Manage client finances, liaising with the finance team to ensure invoices are accurate, issued on time and aligned with contracted activity.
Team Leadership and Collaboration
* Manage, mentor and motivate direct reports, supporting their professional development and ensuring strong performance across all campaigns.
* Work cross-department to support and amplify wider agency campaigns through Digital PR expertise.
* Help refine and improve processes to enhance efficiency, consistency and creative excellence.
Business Development and Revenue Growth
* Drive new business growth by identifying, pursuing and converting opportunities into agency clients.
* Lead the development and delivery of pitches, proposals and revenue-generating initiatives.
* Maintain responsibility for generating Digital PR revenue and contributing to the divisions annual revenue targets.
Key requirements for the role:
At least 3 years of working as a Digital PR Manager and achieving campaign KPIs
Exceptional client management/communication skills
Outstanding research and writing skills
Strong business development acumen
High level of initiative and ability to work with minimal supervision
Time management and priority management skills
A creative yet practical mind
Experience using outreach tools and platforms is preferable
Excellent negotiation and persuasion skills
Impeccable attention to detail.
Experience with SEO
Ability to work both independently and as a team