Summary of Position:
The European Brand Manager is responsible for driving PetSafe Brands' marketing and brand plans across Europe. Reporting to the EU Marketing & Category Lead and working closely with cross-functional teams in Europe and the US, as well as trade partners and external agencies, the Brand Manager will oversee the implementation of the strategic marketing plan.
Responsibilities:
* Build and manage marketing calendars and own NPD launch plans and marketing activation
* Identify high-ROI marketing opportunities for EU retail partners that have promotional trade terms and own the execution and reporting
* Lead the EU rebrand, including SKU consolidation, 10-language packaging, kitbox creation, PDP updates, and POP development – continued for Phase 1 and Phase 2
* Manage creative asset creation for NPD, trade marketing, merchandising, and events
* Coordinate POP creation with the US Creative Team and execute production and warehousing
* Lead trade marketing activation across European retail stores
* Own the European Brand Budget including allocation and tracking
* Manage EU PR relationships to drive brand awareness and top-funnel visibility
* Provide sales teams with branded assets for pitches and retailer meetings
* Support EU Category with go-to-market plans tailored by market and partner
* Align with EU social media team to streamline campaigns and maximise ROI for retail partner activation and top-funnel brand awareness
* Support Sales Managers at consumer shows and manage event merchandising needs
* Manage creative assets and brand execution for tradeshows and consumer events
Qualifications:
* 3–5 years of experience in brand management, trade marketing, or integrated marketing
* Experience working across multiple European markets, including understanding cultural nuances
* Strong project management skills with the ability to manage multiple simultaneous workstreams and deadlines
* Budget management experience, including allocation, tracking, and ROI analysis
* Hands-on experience with retail or ecommerce marketing, including trade activation and partner marketing support
* Ability to collaborate with sales, category, creative, PR agencies, and social teams across different regions
* Excellent communication skills, with the ability to adapt messaging for different audiences and markets
* Experience developing or managing creative assets (packaging, POP, merchandising, PDPs, or event materials)
* Strong analytical skills, with the ability to identify high-impact marketing opportunities and measure effectiveness
Accountabilities:
* Budget Management
* Trade Marketing Planning & Execution
* ROI and performance of marketing activities