Marketing Manager ROW
Dublin
Permanent / Full Time
Hybrid – 2 day a week in the office.
37.5 hours
We make health happen
At Bupa, our purpose is simple and powerful: helping people live longer, healthier, happier lives – and making a better world.
As a Marketing Manager, Rest of World, you’ll play a key role in bringing this purpose to life across our international markets. You’ll work within Bupa Global, our premium international health insurance business, supporting customers who live, work, study or travel abroad and rely on us to access the care they need, wherever they are.
This role sits at the heart of our global growth ambitions. You’ll take ownership of regional go‑to‑market activity across a diverse group of markets, translating global strategy into locally relevant campaigns that build awareness, support sales, and position Bupa Global as a trusted leader in international healthcare.
Working across different cultures, channels and customer needs, you’ll have real influence — shaping campaigns, partnerships and content that genuinely make health happen for people around the world.
Key Responsibilities
Own and deliver regional go‑to‑market plans aligned to global marketing strategy
Plan and run integrated B2B and B2C campaigns across paid, owned and earned channels
Manage always‑on campaign performance across search, social, display, video, affiliates and out‑of‑home
Lead regional sponsorships and broker events to strengthen brand visibility
Manage creative, content and PR agency partners to deliver high‑quality output
Develop regional content, sales collateral and campaign assets across multiple channels
Tailor global messaging and creative for local markets, ensuring regulatory compliance
Manage marketing budgets responsibly, tracking ROI and reallocating spend where needed
Support demand generation and pipeline growth with content and campaign activity
Use marketing automation to connect campaigns, workflows and personalised journeys
Report on performance and insights, sharing clear recommendations with senior stakeholders
Work closely with sales, digital, compliance and wider marketing teams globally
What We’re Looking For
Degree‑level education or a recognised marketing qualification
Strong experience in a senior marketing or marketing manager role
Proven delivery across multiple channels, markets and campaign types
Experience managing agencies and marketing budgets (circa £1m+)
Background in regulated, international or B2B environments (healthcare or insurance is a bonus)
Clear, confident communication skills with the ability to present to senior stakeholders
Strong planning, organisation and attention to detail
Comfort working across different cultures, time zones and priorities
Analytical mindset with experience measuring and improving marketing performance
Collaborative approach, with the ability to work well in global, cross‑functional teams
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