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Director of strategic beverage innovation

Dublin
beBeeMarketing
Director
Posted: 22 January
Offer description

Job Overview


The Head of Marketing & Energy is an exciting leadership position responsible for developing and executing a comprehensive portfolio strategy across local soft drinks, energy brands, and select Pepsi Co brands.


This pivotal role leads a marketing team to drive the business unit's success through consumer-centric approaches, managing A&P investments to deliver strong financial outcomes, brand equity growth, and market share gains.




Required Skills & Qualifications



* Minimum 8 years of marketing experience in a structured branded FMCG environment with fundamental understanding of Brand Marketing functions;

* Proven track record of delivering share and profit goals at Brand Portfolio level;

* Experience in developing forward-looking portfolio strategies and managing the performance of multiple brands;

* Demonstrated capability working with demanding partners and stakeholders;

* Strong commercial creativity combined with excellent analytical and strategic thinking abilities;


,
Hónsours Degree in Business Discipline. !

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