Job Summary:
We are seeking a detail-oriented and analytical Marketing Data Analyst to join our team. The ideal candidate will be responsible for collecting, analyzing, and interpreting marketing data to provide actionable insights that drive decision-making, optimize campaigns, and improve ROI. This role requires strong analytical skills, proficiency in data visualization tools, and the ability to communicate findings effectively to stakeholders.
Key Responsibilities:
* Collect, clean, and analyze marketing data from multiple sources (Google Analytics, CRM, social media, email campaigns, SEO/SEM, etc.).
* Monitor and evaluate marketing campaign performance, identifying trends, opportunities, and areas for improvement.
* Develop dashboards and reports using tools such as Excel, Tableau, Power BI, or Google Data Studio.
* Collaborate with marketing and sales teams to measure KPIs and track campaign ROI.
* Perform market research and competitor analysis to support strategic planning.
* Provide data-driven recommendations to enhance customer acquisition, engagement, and retention strategies.
* Support A/B testing, segmentation, and audience analysis.
* Maintain data accuracy and integrity across all marketing platforms.
Requirements:
* Bachelor's degree in Marketing, Business Analytics, Statistics, or a related field.
* Proven experience as a Marketing Data Analyst or in a similar analytical role.
* Strong proficiency in Excel, SQL, and data visualization tools (Tableau, Power BI, or Google Data Studio).
* Experience with Google Analytics, Google Ads, Facebook Ads Manager, and CRM systems.
* Knowledge of SEO/SEM and digital marketing channels.
* Excellent analytical, problem-solving, and critical-thinking skills.
* Strong communication skills with the ability to present complex data in a clear, actionable manner.
Preferred Skills:
* Experience with Python or R for data analysis.
* Knowledge of predictive modeling and machine learning techniques.
* Familiarity with marketing automation tools (HubSpot, Marketo, etc.).
Job Type: Full-time
Pay: €200.00-€500.00 per year
Work Location: Remote