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Our client, a private educational institution, is in search of a Digital Marketing Specialist to take responsibility over planning and executing marketing and communication strategies. This position will report to the Head of Marketing and require close collaboration with various teams to create optimised content across digital channels, primarily focusing on lead generation and conversion. The responsibilities will include web, email, both paid and organic search, social media, and the oversight of webpage updates and graphic content for the company.
Furthermore, the selected candidate will be responsible for evaluating and reporting on the effectiveness of all digital marketing campaigns, encompassing emails, videos, websites, social media, among others, and evaluating their performance against the clients objectives.
This role requires 4 days a week on-site presence.
What is in it for you?
Competitive salary | Benefits package | Growth opportunities | Great team of likeminded professionals
Responsibilities:
* Manage daily CMS operations with WordPress for content updates.
* Collaborate with sales and admission teams for content strategy and data-driven solutions.
* Monitor online channels and conduct regular web audits.
* Ensure SEO compliance in all content.
* Generate and share reports with stakeholders.
* Monitor online channels and conduct regular web audits.
* Develop email schedules and templates with Pardot.
* Manage data and track email performance, sharing it with internal and external stakeholders.
* Partner with a digital agency on SEO and PPC.
* Provide regular analytics reports and implement agency recommendations.
* Create and monitor content, including social media mentions.
* Implement agency recommendations when necessary, including A/B testing.
* Supervise social media interactions for positive customer experiences.
* Measure engagement across social channels and maintain brand consistency in regard to tone of voice and terminology.
Requirements:
* A degree in (Digital) Marketing, Project Management or another, related field.
* Proficiency in Digital Analytics Tools such as Adobe, Google Analytics, and Google Optimize, as well as Microsoft.
* Familiarity with Salesforce and Pardot platforms.
* Knowledge of using databases for advanced segmentation.
* Exhibit a successful track record in managing digital projects.
* Work with WordPress Content Management.
* Strong interpersonal skills, collaborative teamwork, and relationship-building capabilities.
If you thrive in a fast-paced environment and are a dedicated team player, you will find the company to be the perfect fit! Apply now and become a part of a fantastic team!
Apply Now #J-18808-Ljbffr