Mark Anthony Brands International is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected.
Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives.
Founded in ****, we've grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including
White Claw® Hard Seltzer, Mike's Hard Lemonade, Cayman Jack,
and
Glendalough Whiskey & Gin.
At Mark Anthony Brands we hire passionate people because nothing great is done without passion.
We trust those closest to the work to do what's right, to act like an owner.
We are growing a lasting legacy, where people come first.
Location
This role is based out of our brand-new Dublin office at One Charlemont Square, Charlemont St, Saint Kevin's, Dublin.
We're thrilled about this move, which reflects our growth and commitment to providing a vibrant, inspiring space for celebration, collaboration, and unearthing the extraordinary.
While we love the energy that comes with being in the office, we also appreciate the opportunity to work remotely can energize you too.
That's why we offer hybrid working arrangements within Ireland, giving you the best of both worlds.
What You'll Do
As our new
Brand Manager, Innovation
you will be responsible for leading the delivery of key innovation and renovation projects for our FMB (Flavoured Malt Beverage) portfolio, including Mike's Hard Lemonade and Cayman Jack.
As part of our Global Innovation team, you will translate market and consumer insights into winning product and brand initiatives, partnering closely with US and global stakeholders, agencies, and internal teams to bring new concepts to market at pace.
Key Responsibilities:
Support the Innovation Director in delivering the 3–5 year project pipeline to enable future brand development.
Partner with US and global teams to execute innovation projects to a high standard, driving alignment across briefs, decision points, and delivery expectations.
Work with local market distributor teams to unlock market insights and translate learning into actionable innovation recommendations and launch considerations.
Drive consumer learning through structured consumer engagement and testing, synthesizing insights into clear opportunities to inform innovation direction.
Manage agencies and consultants to deliver brand audits, competitor analysis, concept development, and consumer testing that is compelling, on brief, and decision-ready.
Lead briefs with the Vancouver-based Liquid Innovation Centre to develop new liquids for existing brands and new-to-world innovation.
Brief and manage design partners on flavour and line extension developments, ensuring creative outputs align with consumer insights, brand strategy, and pack requirements.
Manage the briefing of all legal and compliance requirements
Support our innovation planning cycle, working closely with relevant teams to ensure critical timings and deadlines are captured and that we adhere to planning schedule
Create and deliver weekly project reports and updates to key stakeholders
What You'll Bring
Bachelor's degree (or equivalent) in Marketing, Business, or a related discipline.
5+ years of experience delivering innovation or new-to-market brand projects end-to-end for consumer packaged goods (CPG) or beverage brands.
US and/or global innovation experience, including partnering with US-based stakeholders and delivering projects across multiple markets.
Demonstrated project management capability, including managing agencies and research partners to deliver insights, creative development, and testing outputs.
Experience briefing cross-functional partners (e.g., liquid development, design, legal/compliance) and driving delivery through key milestones.
Category experience in FMB (Flavoured Malt Beverage), spirits, beer, wine, and/or Ready-to-Drink (RTD).
Who you are
Strong collaboration, teamwork and relationship building skills across multiple levels and functions in an organization.
Ability to operate at both a strategic and executional level; ideate and directly execute.
Drive growth & outcomes; activate complex work, enlist others effectively, anticipate and remove roadblocks.
Move at pace.
Have a positive, proactive 'can do' attitude and an ambitiously curious mindset to be the best in your craft.
Promote ideas & curiosity; adding to your expertise, effectively articulates change, offers ideas and solutions.
Actively care & develop; championing our culture and cultivating trust.
Excellent communicator and fascinated by consumer behavior.
We thank all candidates for their curiosity about Mark Anthony Brands and we will get in touch with those candidates that are under consideration.
If you are contacted for an interview and require accommodation during the recruitment process, please contact your Recruiter.
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At Mark Anthony Brands, we exist to Unearth the Extraordinary:
Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference.
It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations.
We are:
Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.
Ambitiously Curious
We stay curious, dreaming big and navigating the unknown with an enduring belief in better.
Made With Humility
We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.
Daringly Disruptive
We disrupt the status quo, moving fast to seize opportunities and acting scrappyto stay ahead of industry giants.
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Mark Anthony Brands is an equal opportunity employer.
We encourage applications from individuals of all backgrounds who are eligible to work in Ireland
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