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At Life Style Sports, we’re redefining what it means to be a sports retailer!
Proudly Irish-owned and Ireland’s leading sports destination, we empower the Stylised Athlete through bold innovation and unforgettable experiences. From our Brand Centre in Dublin to our carbon-neutral warehouse, everything we do is built to make an impact.
With 39 stores, a thriving eCommerce presence, and a passionate team of over 650, we deliver the best from the world’s top sports brands every day.
But we’re more than just products — we’re about people.
Guided by our Brand values of Social, Inspirational, and Fearless, we create strong connections with our customers and foster a vibrant, inclusive culture for our team.
We’re proud to have been recognised as the #1 sports retailer on the Sunday Independent’s Best Employers list in both 2023 and 2024. We’re breaking barriers and setting new standards for diversity and inclusion in the workplace. Our positive Gender Pay Gap report showcases the strength of our diverse and talented team, and we’re especially proud of the outstanding contributions of the incredible women across our stores and Brand Centre.
Ready to push boundaries, embrace challenges, and shape the future of sports retail? Join our EPIC team today and let’s change the game together!
Role Summary:
As a Senior Ecommerce Trading Manager, you will be responsible for overseeing the day-to-day trading and analytical performance of our ecommerce site as well as implementing long term strategic changes to drive growth.
You will play a critical role in maximising online sales and enhancing the overall user experience through data-driven insights, collaboration with key internal teams, and the development of targeted strategies.
This role requires a combination of analytical expertise, market insights, and technical skill to drive performance across the site and deliver an outstanding customer experience.
Role Responsibilities:
Ecommerce Trading & Site Performance
* Manage the daily operations of the ecommerce site, ensuring optimum trading performance and the smooth execution of site content, promotions, and product launches.
* Collaborate with the buying and supply chain teams to identify stock opportunities and ensure product availability is aligned with online demand.
* Analyse key site metrics such as conversion rates, AOV, traffic, and bounce rates to drive improvements and meet ecommerce KPIs.
* Asist in defining budget sales and margin growth targets based on previous online performance and key future opportunities.
Analytical Analysis & Reporting
* Utilise data and analytics to review site performance, identifying trends and opportunities to improve sales and customer engagement.
* Provide actionable insights to the team regarding site performance and customer behaviour to help shape strategies and inform decision-making.
* Conduct in-depth analysis and regular reporting on campaign effectiveness, product performance, and trading opportunities.
* Analyse search insights both on-site and externally and collaborate with the paid media team to identify untapped demand opportunities
UX Optimisation & Site Recommendations
* Regularly review the website’s user experience, identifying pain points and opportunities for improvement through data analysis and customer feedback.
* Work closely with our development agency to make informed recommendations for design and functionality changes aimed at increasing user engagement and conversion rates.
Single View of Customer & Personalisation Strategy
* Assist in defining and implementing a Single View of Customer strategy, unifying data across channels to create a holistic understanding of the customer journey.
* Manage and enhance the personalisation strategy on the ecommerce site, ensuring that customers are presented with the most relevant products, promotions, and content based on their browsing and purchase history.
* Work with marketing teams to leverage customer insights to enhance targeted campaigns, customer communications, and personalization initiatives.
* Drive the adoption of personalisation tools and technologies to enhance the customer experience and improve conversion rates.
* Assist in developing and implementing a robust CRM strategy to drive customer retention and engagement across multiple touchpoints.
* Define and execute an RFM model to segment and target customers based on purchasing behaviours, with the aim of optimising marketing efforts and improving customer lifetime value.
Key Requirements:
* Strong background in ecommerce trading and analytics, with at least 3-5 years of experience in an Ecommerce Trading Manager or similar role.
* Proficiency in Google Analytics, A/B testing, and data visualization tools (e.g., Tableau, Power BI).
* Demonstrable understanding of user experience (UX) best practices, with the ability to analyse and recommend improvements based on customer behaviour.
* Experience with personalisation strategies, using customer data to tailor product offerings and enhance customer journeys.
* Familiarity with ecommerce platforms (e.g. Salesforce Commerce Cloud).
* Experience working with CRM tools and defining customer segmentation strategies, including the implementation of an RFM model.
* Experience with email marketing, CRM automation, and loyalty programs.
* Knowledge of SEO and digital marketing best practices.
About You:
* Excellent communication and collaboration skills, with the ability to work cross-functionally with teams such as buying, supply chain, marketing, and tech.
* Analytical mindset with strong attention to detail and the ability to translate data insights into actionable strategies.
* Strong project management skills, with the ability to manage multiple priorities and deadlines.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Administrative and Analyst
* Industries
Retail and Retail Apparel and Fashion
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