Head of Marketing
's mission is to make teams who deliver client work become efficient, organised, profitable and happy Our platform has revolutionised how companies manage their daily workflows for improved automation, productivity, and profitability. It acts as the 'one-stop-shop' project management solution enabling our customers to track, manage, and invoice their projects. Our relentless customer-focus has been rewarded with thousands of amazing customers all across the globe and millions of users who sign in every day. We pride ourselves on creating market leading software, working with outstanding people, and going above and beyond for our customers. Trusted by more than 20,000 teams across 170 countries, is on a mission to make professional services teams the world over more productive and profitable.
We believe in hiring great people and look to ensure everyone has the best possible experience of work, everyday. We strive to be open and transparent, humble and customer focused. And we thrive on curiosity, getting results and working together relentlessly to deliver excellence. We are a company of action, full of triers and doers: we try things, we make mistakes, and we learn from them. Our personality is unmistakable: we work hard, take joy in our wins and each other's successes and important life events. More than anything we embrace a straightforward approach to getting things done. We are fanatical about our customers: and when talent meets passion, success happens.
The Opportunity
We're looking for a Head of Marketing who is a decisive, hands-on leader and a builder of high-performing teams. You will own Marketing Strategy and be responsible for delivery of marketing-sourced pipeline and revenue. This is a great opportunity to help our SaaS brand accelerate our next phase of growth, by leading our evolution from a primarily inbound engine to balanced, AI-enabled, outbound and ABM-driven motion.
Reporting directly to the VP of Growth and working closely with the executive leadership team, you will lead and coach four core functions - Campaigns & Content, Performance Channels, Product Marketing, and Marketing Services - and a team of 20+ marketers.
Your mandate is to:
* Translate Teamwork's company strategy into a clear, prioritized marketing strategy, narrative, and execution plan.
* Accelerate our growth by dramatically improving pipeline and conversion with larger professional services firms
* Operationalise and scale Outbound and ABM in close partnership with Sales.
* Optimise our core channels, particularly organic via AI-accelerated SEO & AEO.
* Embed our AI-first product narrative in every touchpoint so we win more often against generalist PM/PSA competitors.
Location:
This role can be hybrid or remote (Ireland, UK, Spain, Poland), with a strong preference for hybrid working from our Cork HQ 1 - 2 days per week. We're flexible, and open to candidates who are primarily remote (in the locations listed above) but can spend a few days each month onsite with the leadership team in Cork.
What Success Looks Like:
Success in the first 12 months is defined by a significant, measurable increase in Marketing-Attributed Revenue and overall funnel efficiency. Specifically, a successful candidate will:
Pipeline & Revenue Impact
* Own the Number: Show a clear, demonstrable increase in Marketing Qualified Leads (MQLs) and Pipeline by proactively intervening in funnel bottlenecks.
* Deliver a meaningful, sustained uplift in Marketing-sourced and Marketing-influenced pipeline for our ICP segments.
* Improve conversion rates across the self-serve and sales-assisted funnels (lead → MQL → closed-won) by managing from brand, to demand to revenue.
* Demonstrate a step-change in win-rate and ASP in core ICP deals through sharper positioning and better enablement.
Outbound & ABM Engine Built and Running
* Stand up a repeatable outbound and ABM program (priority verticals, target account lists, plays, and messaging) in partnership with Sales.
* Support building out world-class Events programs (field, conferences, owned experiences) are delivering a material, measurable share of new pipeline in our ICP verticals.
* Show clear evidence that outbound and ABM are contributing incremental pipeline, not just recycling inbound demand.
Operational Excellence & Team Performance
* Strategic alignment: Company strategy, product roadmap, and marketing plans are clearly connected, and GTM priorities are understood across Sales, Product, and Marketing
* Implement a clear operating rhythm (weekly reviews, monthly/quarterly planning) where every marketer knows their KPIs and how they tie to revenue.
* Ensure all four functional leads are shipping on time, within budget, and against agreed impact metrics (pipeline, CAC, payback, retention, NRR support, etc.).
* Increase productivity by integrating AI tools and automation into day-to-day marketing workflows.
Positioning, Story & Category Presence
* Work with Product Marketing to clarify and amplify Teamwork's differentiated PSA story for professional services – especially across resource & capacity management, financial performance, and AI-powered workflows.
* Ensure this story is consistently reflected across website, campaigns, sales plays, events, and partner motions.
Key Responsibilities
Operational Leadership & Management of Managers
* Strategy → plan → execution: Translate the company and product strategy into a coherent marketing strategy (positioning, ICP focus, segments, and verticals) and turn it into concrete annual and quarterly plans with clear targets and accountabilities.
* Functional Direction: Directly manage the four functional leads (Head of Campaigns/Content, Performance Channels Lead, Head of Product Marketing, Marketing Services Lead), ensuring they meet their operational KPIs and team goals.
* Budget & Prioritization: Own the marketing budget. Make swift, data-backed decisions on resource allocation, ensuring maximum ROI, especially in performance channels and high-impact campaigns.
* Operational Rhythm: Implement a rigorous system of weekly performance reviews and planning across all marketing functions to ensure tight alignment with revenue targets and high-speed execution.
Demand Generation & Revenue Accountability
* Funnel Optimization: Maintain a hands-on view of all conversion rates across the self-serve and sales-assisted funnels, identifying and implementing immediate process fixes to drive growth.
* Outbound Strategy Execution: Lead the operational deployment of the new outbound strategy, working directly with Sales to define targets, develop enabling content, and establish clear lead qualification processes.
* Inbound Engine Optimization: Ensure the content and performance channels are delivering continuous, high-quality, scalable inbound traffic and conversions for our ICP, particularly optimising inbound in the age of AI.
Cross-Functional Alignment & AI Mandate
* Sales Liaison: Serve as the primary partner to Sales leadership, using data and established SLAs to ensure lead flow and quality are consistently meeting sales requirements.
* AI Integration: Drive the strategy for leveraging AI tools within the marketing stack (personalization, ad optimization, content creation) to boost team efficiency.
* Value Proposition: Partner with our Head of Product Marketing to ensure the high-value AI capabilities of our product are clearly articulated and used as key differentiators in all market-facing campaigns and content.
Required Skills & Experience
* B2B SaaS & Demand Gen Leadership - Minimum 8+ years in B2B SaaS marketing, with at least 3+ years in a senior role owning multi-channel demand generation and revenue marketing (ideally in the $20M–$100M ARR range and in a PLG + sales-assisted model).
* Outbound, ABM & Events as Core Growth Levers - Proven track record of building and scaling outbound and ABM programs in close partnership with Sales. Hands-on experience using events (field, trade shows, owned experiences, roundtables) as a primary pipeline engine – from event strategy and selection to play design, pre/post follow-up, and measurable pipeline impact.
* Organic Growth, SEO & AEO - Deep experience in organic acquisition: content strategy, SEO, and authority building. Demonstrated success in fixing growth channels with key channels such as organic. Familiarity with AI-powered SEO and Answer Engine Optimization (AEO) – understanding how to win in AI overviews/answer engines as well as traditional search
* Marketing Operations, Data & Revenue Ownership - Strong command of marketing technologies, funnel reporting, and attribution. Able to build and interpret detailed performance dashboards and make hard resourcing calls from the data.
* AI Fluency - Working knowledge of modern AI tools in marketing (for targeting, creative, experimentation, and automation), plus the ability to translate AI product capabilities into simple, compelling value propositions for professional services buyers.
* Leadership & Cultural Fit - Proven experience managing managers and leading teams of 20+ through clear delegation, accountability, and coaching. Thrives in an operational, low-ego, fast-paced environment and leads through data, clarity, and influence rather than hierarchy.
Core Benefits
* Competitive salary
* Up to 30 days vacation
* Pension/Retirement matching
* Health plans and wellbeing programs
* Give Back program
* Educational resources and generous allowance to support development
* Inclusive policies - maternity, paternity & parent leave, as well as a focus on flexible working
* Recognition programs
* Employee Share Options (ESOP) - we mean what we say when we say, 'act like an owner'
Teamwork is an Equal Opportunity Employer, and qualified applicants will receive consideration for employment without regard to race, colour, age, family status, disability, religion, sex, sexual orientation, gender identity, nationality or ethnic origin.