Job Title: Paid Social Account Manager
The purpose of this role is to lead the day-to-day implementation of strategy through aligned paid social planning, campaign, and performance management.
* Monitor, optimize, and manage all paid social activity against key performance indicators set, budgets allocated, and relevant timelines and service level agreements.
* Lead the development and execution of paid social media plans for assigned clients in the context of strategy and objectives briefed by client teams.
* Plan and manage paid social campaigns from start to finish, including campaign setup, ongoing management, insight, and analysis, ensuring deliverables are met on time and within budget.
* Ensure best practice and innovation in all paid social activities.
* Delegate, accurately brief, and oversee the work of junior team members.
Key Responsibilities:
Paid social account managers will be responsible for:
* Developing and executing comprehensive paid social media strategies that align with business objectives.
* Managing paid social campaigns from concept to delivery, including campaign setup, optimization, and analysis.
* Collaborating with cross-functional teams to ensure alignment and effective communication.
* Staying up-to-date with industry trends and developments to drive innovation and improvement in paid social activities.
Requirements:
* Strong knowledge of the paid social landscape and its associated metrics.
* Ability to develop and execute high-quality paid social media plans with accompanying rationale.
* Attention to detail and ability to multitask in a fast-paced environment.
* Influential time and project management skills.
* Ability to build credibility and client-focused relationships.
Deliverables:
* Detailed and accurate social media plans.
* Campaigns delivered on time and within budget, meeting key performance indicators set.
* Insightful reporting and analysis.