Senior Brand Experience Manager
Dream Big. Achieve More.
We're looking for a Senior Brand Experience Manager to shape and deliver brand-led, digitally fluent marketing that builds awareness, drives engagement, and fuels performance outcomes.
This role bridges the worlds of creative brand development and data-driven digital execution ensuring our brand remains culturally relevant, digitally sharp, and commercially effective. You will lead integrated marketing campaigns, manage creative and media agency partners, oversee digital brand channels, and drive cross-functional brand alignment across platforms.
As a Senior Brand Experience Manager, you'll bring together storytelling, strategic rigour, and an instinct for what cuts through. This role also requires strong people leadership, stakeholder management, and the ability to represent marketing at senior decision-making forums
Main Responsibilities:
* Develop and implement creative campaigns that grow brand awareness, trust, and direct traffic. Manage creative agency relationship, from briefing through to execution and performance review.
* Lead digital strategy aligned with brand strategy that will be implemented across channels
* Manage sponsorship activation strategy, ensuring alignment with brand pillars and commercial outcomes.
* Deliver end-to-end go-to-market planning for new propositions or products — from positioning through launch and reporting.
Key Skills & Qualifications:
To succeed in this role, you'll need:
- 6–8+ years' experience in integrated brand/digital marketing roles
- Strong brand strategy and creative development skills
- Proven track record leading digital campaigns that grow brand metrics and commercial outcomes
- Proven experience managing and developing direct reports
- Senior stakeholder management and influencing skills
- Ability to operate at both strategic and executional levels
- Experience managing agencies across creative, media and production
- Excellent communicator with ability to influence cross-functional teams
- Comfortable working across Digital, ATL, social, content, sponsorship and SEO/SEM-led environments
- Experience in performance-focused environments
Become Part of Our Team:
We're committed to creating an inclusive workplace where everyone feels valued and respected. We believe that diverse perspectives and experiences make us stronger and more innovative, and we're dedicated to building a team that reflects this.
RSA Insurance Ireland DAC and its affiliate companies are equal opportunity employers and welcome applications from all qualified candidates.