Title: Content StrategistContract Length:12 monthsObjective:To establish a robust web content strategy and ensure effective execution by engaging specialized roles that will create, optimize, and manage content across digital platforms.Role:Morgan McKinley has partnered with a pharmaceutical organisation in Cork, the role of Content Strategist is to define and lead the overall content strategy, ensuring alignment with business objectives, customer needs, and digital engagement goals.Responsibilities:Strategic PlanningDevelop a comprehensive content strategy that supports organizational objectives and customer engagement.Create governance models, editorial calendars, and workflows for content production and approval.Evolve digital content strategy; identify content gaps and opportunities based on market research, customer journeys, and competitive analysis.Stakeholder EngagementCollaborate with internal teams to align content priorities.Facilitate content meetings to ensure cross-functional alignment and timely delivery.Act as the primary liaison between key stakeholders and content execution teams.Content Architecture & FrameworkDefine taxonomy, metadata standards, and tagging systems for content discoverability.Ensure content is structured for scalability and reuse across platforms.Oversee Performance & OptimizationPartner with analytics and SEO specialist + enterprise team to monitor content performance.Use data-driven insights to refine strategy and improve engagement metrics.Establish KPIs for content effectiveness and ROI.Compliance & GovernanceEnsure all content adheres to brand guidelines, regulatory requirements, and accessibility standards.Maintain version control and audit trails for content assets.Innovation & TrendsStay updated on digital content trends, emerging technologies, and best practices.Recommend new formats (interactive content, video, infographics) to enhance engagement.KPIs & Success Metrics:Strategy Delivery: Completion of documented content strategy within agreed timelines.Engagement Metrics : Increase in page views, time-on-page, and conversion rates.Content Efficiency : Reduction in duplicative content and improved reuse across channels.Governance Compliance: 100% adherence to brand and regulatory standards.Stakeholder Satisfaction : Positive feedback from internal teams on clarity and usability of strategy.Performance Improvement: Measurable uplift in content-driven KPIs (organic traffic, lead generation).