Join our Wurth Community
The Wurth Group is a leading provider of industrial consumable products, with over 400 companies and a global workforce of 85,000 people.
Our commitment to high-quality products, innovation and excellent customer service has earned us an enviable reputation and continued growth.
Wurth Ireland has been active for over 40 years from our head office on the Ballysimon Road, Limerick city.
Our growth throughout the nineties and into the new millennium, coupled with our record-breaking sales in **** has made Wurth Ireland a market leader in its field.
Offering a range of over 8,000 industrial products direct from the logistics centre in Limerick coupled with a further 120,000 articles through direct shipment from Germany, we are not only ready to supply and service our customers today, but for the future.
In line with our Omni-Channel Strategy our company expansion has led to the opening of 22 Trade Outlets throughout Ireland.
Our online presence continues to expand, incorporating vending technology, scanners, on-line sales and selling, coupled with social and video marketing.
Our strength is our Direct Sales Force of which we have the largest in Ireland, on the road selling, servicing, and supporting our growing customer base.
Our main industry sectors are: Automotive Aftermarket, Engineering MRO, Construction, Renewables as well as Kitchens, Bedrooms Bathrooms.
Within our company's headquarters in Limerick, you will find over 70 support staff working across a variety of functions including Sales, Marketing, Finance, Customer Services, Purchasing, Human Resources and Logistics.
The successful candidate will lead the Product Marketing Management department as a standalone, strategic function within Wurth Ireland.
Reporting to the Director of Sales, this individual will be responsible for managing a team of four product marketing professionals, focused on introducing, managing, and optimising Wurth Group products for the Irish market.
This role requires a commercially driven leader who excels at analysing market needs, selecting the right products for the right markets, launching them effectively and profitably, whilst ensuring strong product governance and lifecycle management.
Key Responsibilities Strategic Leadership Lead and develop a team of Product Marketing Executives.
Define and execute the product management strategy aligned with Wurth Group priorities and the Ireland commercial plan.
Drive category focus across key market areas Portfolio Category Management Manage and optimise the full product lifecycle: selection, introduction, maintenance, performance monitoring, and retirement.
Work closely with the Wurth Group to identify relevant existing products suitable for the Irish market.
Own product hygiene and governance, ensuring accurate data, pricing integrity, stock control alignment, and product compliance.
Work with the Key Accounts team on spurious or out of Group products when required Market Customer Insight Examine the Irish market landscape to understand customer needs, trends, competitor activity, and opportunities.
Partner with Sales Marketing and Supply Chain teams to ensure product decisions drive commercial performance Product Promotion Launches Lead the introduction of Wurth Group products into the Irish market with high execution standards.
Collaborate with Marketing to build effective go-to-market plans, product positioning, and sales enablement.
Create regular monthly promotional activities for products to ensure market share maintenance growth Support the Sales organisation through product training, performance insights, and ongoing category support.
Cross-Functional Collaboration Work closely with Sales Management, Supply Chain and Finance to ensure product availability, correct pricing, and profitable growth.
Ensure alignment with Group strategy, systems, and processes while tailoring to the needs of the Irish market.
Experience Qualifications Proven experience in Product Management, Category Management, - preferably in B2B, industrial, or technical products.
Bachelor's degree in business administration, Management, Marketing, Commerce, Supply Chain or relevant area of study desirable.
Experience managing and developing a team to high performance standards Strong commercial acumen with a track record of delivering product/category growth.
Excellent analytical ability grounded in data-driven decision making.
Strong communication and influence skills across stakeholders.
Personal Attributes Commercially minded, execution-focused, and highly organised.
Strong leadership presence with the ability to motivate and develop a team.
Comfortable working in a fast-paced, sales-led organisation.
Hands-on, practical, and willing to dive into product detail.
Location: Head Office, Limerick